{"id":6942,"date":"2026-10-20T21:46:19","date_gmt":"2026-10-20T14:46:19","guid":{"rendered":"https:\/\/adtek.agency\/glossary\/logo\/"},"modified":"2026-10-20T21:46:19","modified_gmt":"2026-10-20T14:46:19","slug":"logo","status":"publish","type":"mona_glossary","link":"https:\/\/adtek.agency\/en\/glossary\/logo\/","title":{"rendered":"Logo"},"content":{"rendered":"

A logo is the visual mark that represents a brand: the name written in a distinctive typeface, a symbol, or a combination of the two. A logo is one part of brand identity<\/a>; this entry covers only the logo itself: its types, the versions you need, technical requirements on digital platforms and legal protection.<\/p>\n

What is a logo, and what types are there?<\/h2>\n\n\n\n\n\n\n\n\n\n
Type<\/th>\nDescription<\/th>\nWorks best when<\/th>\n<\/tr>\n<\/thead>\n
Wordmark<\/td>\nThe brand name in a custom-designed typeface<\/td>\nThe name is short and easy to read<\/td>\n<\/tr>\n
Lettermark<\/td>\nThe first two or three letters<\/td>\nThe name is long or hard to remember<\/td>\n<\/tr>\n
Symbol<\/td>\nAn image with no text<\/td>\nThe brand is already widely known<\/td>\n<\/tr>\n
Combination mark<\/td>\nText plus a symbol, which can be separated<\/td>\nA new brand needs both the name and the image<\/td>\n<\/tr>\n
Emblem<\/td>\nText set inside a shape<\/td>\nSchools, football clubs, heritage products<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

A symbol on its own takes years before customers recognize it on sight. New brands usually start with a combination mark and only use the symbol by itself once people know it well enough.<\/p>\n

Which versions does a logo need?<\/h2>\n

A logo rarely shows up at the size the designer signed off on. On a phone it is often no bigger than a fingertip. A usable logo set should include the full version (horizontal and vertical), a compact version with just the symbol or the lettermark, a one-color version and a version for dark backgrounds.<\/p>\n

Google’s requirements show why you need the compact version:<\/p>\n