{"id":6464,"date":"2026-10-18T16:21:55","date_gmt":"2026-10-18T09:21:55","guid":{"rendered":"https:\/\/adtek.agency\/?post_type=mona_reports&#038;p=6464"},"modified":"2026-10-23T00:56:48","modified_gmt":"2026-10-22T17:56:48","slug":"vietnam-e-commerce-2026","status":"publish","type":"mona_reports","link":"https:\/\/adtek.agency\/en\/reports\/vietnam-e-commerce-2026\/","title":{"rendered":"Vietnam E-commerce 2026: market size, categories and growth strategy"},"content":{"rendered":"<p>In 2026, sales on Vietnam&#x27;s four largest marketplaces grew between 19% and 44% depending on the data source, driven mainly by a higher average selling price per item, while platform fees and advertising costs rose even faster. Adtek&#x27;s in-depth report reconciles data from Metric, YouNet ECI, the General Statistics Office (NSO), e-Conomy SEA and legal texts in the Official Gazette, recalculates per-order profit and loss under the October 2026 fee schedules, and sets out a 90-day roadmap for sellers. Data is current to 16 October 2026.<\/p>\n<p><strong>Inside the report:<\/strong><\/p>\n<ul>\n<li>Four-marketplace market size from 2022 to 2026 according to Metric and YouNet ECI, presented side by side, with an explanation of why the two sources differ by 25 percentage points<\/li>\n<li>Market share of Shopee, TikTok Shop, Lazada and Tiki, and seller fee schedules in force as of October 2026<\/li>\n<li>Nine categories: size, marketplace mix, best-selling price bands, leading brands and risks<\/li>\n<li>Profit and loss models and break-even ROAS for beauty, fashion and FMCG on Shopee and TikTok Shop<\/li>\n<li>On-platform and off-platform advertising, affiliate marketing, video and AI; new regulation from the E-commerce Law to household business taxation<\/li>\n<li>Forecasts for 2027 to 2030 under three scenarios and a 16-week seasonal calendar leading up to Tet (Lunar New Year) 2027<\/li>\n<\/ul>\n<p>Data compiled from Metric, Nguoi Quan Sat, VnBusiness, VnEconomy, VietNamNet, Doanh nhan va Phap luat and other sources. Updated October 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adtek&#8217;s in-depth report on Vietnam e-commerce in 2026: four-marketplace market size from Metric and YouNet ECI, market share, fees and per-order profit and loss, nine categories, shoppers, advertising, new regulation, a forecast to 2030 and a 90-day roadmap for sellers.<\/p>\n","protected":false},"author":4,"featured_media":7893,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Adtek's Vietnam e-commerce 2026 report: four-marketplace size, market share, fees, order economics, categories, advertising, regulation and 2030 forecast.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","inline_featured_image":false,"footnotes":""},"category_reports":[17],"field_reports":[20],"year_reports":[210],"class_list":["post-6464","mona_reports","type-mona_reports","status-publish","has-post-thumbnail","hentry","category_reports-market-research","field_reports-ecommerce","year_reports-210"],"adtek_wpml":{"language":"en","trid":"5947","translations":{"vi":6376,"en":6464},"version":"1.1.0"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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