{"id":6570,"date":"2026-10-19T11:45:51","date_gmt":"2026-10-19T04:45:51","guid":{"rendered":"https:\/\/adtek.agency\/?post_type=mona_solution&p=6570"},"modified":"2026-10-19T19:41:08","modified_gmt":"2026-10-19T12:41:08","slug":"lead-generation","status":"publish","type":"mona_solution","link":"https:\/\/adtek.agency\/en\/solution\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"
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A common problem<\/span><\/p>\n

Cheap leads the sales team can’t reach<\/h2>\n

Campaigns optimized for cost per lead often bring in plenty of forms, but with wrong phone numbers, no real need, or people who forgot they signed up. The sales team wastes time filtering, and the real cost per contract goes up.<\/p>\n

Adtek measures lead quality from the start and optimizes ads for cost per qualified lead, not raw lead volume.<\/p>\n

Get a consultation<\/a><\/div>\n

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How Adtek delivers<\/span><\/p>\n

Four steps to a steady flow of leads<\/h2>\n

Agree on what a qualified lead is before spending, then measure every channel against those criteria.<\/p>\n<\/div>\n

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Profile<\/h3>\n

Agree with the sales team on what a qualified lead is: industry, size, need, budget, timing.<\/p>\n<\/div>\n

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Landing page<\/h3>\n

Build landing pages and forms for each customer group, ask only what is needed, and set up conversion tracking before ads go live.<\/p>\n<\/div>\n

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Advertising<\/h3>\n

Run Google Ads, Facebook, TikTok, LinkedIn and Zalo; read results by cost per qualified lead, not cost per lead.<\/p>\n<\/div>\n

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Nurture<\/h3>\n

Connect the CRM, prioritize fast follow-up on high-intent leads, and nurture leads that are not ready yet with content and retargeting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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What sets us apart<\/span><\/p>\n

Optimize for qualified leads, not lead count<\/h2>\n

A low cost per lead is not necessarily good; what matters is how many leads become customers.<\/p>\n<\/div>\n

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The common approach<\/span><\/p>\n

Optimize for cost per lead (CPL)<\/h3>\n

Ads are optimized for the most forms at the lowest price, and reporting stops at lead count.<\/p>\n

Pros<\/h4>\n