{"id":6578,"date":"2026-10-19T11:46:00","date_gmt":"2026-10-19T04:46:00","guid":{"rendered":"https:\/\/adtek.agency\/?post_type=mona_solution&p=6578"},"modified":"2026-10-19T19:41:23","modified_gmt":"2026-10-19T12:41:23","slug":"brand-commerce","status":"publish","type":"mona_solution","link":"https:\/\/adtek.agency\/en\/solution\/brand-commerce\/","title":{"rendered":"Brand Commerce"},"content":{"rendered":"
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A common problem<\/span><\/p>\n

Always running sales ads, and cost per order keeps rising<\/h2>\n

When few people know the brand, sales ads compete for the same small audience and cost per order climbs. On the other hand, brand-only work struggles to prove sales.<\/p>\n

Adtek puts awareness and conversion in one plan, with one message and one way of measuring.<\/p>\n

Get a consultation<\/a><\/div>\n

\"Stacks<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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How Adtek delivers<\/span><\/p>\n

Four steps linking brand to sales<\/h2>\n

Start from business numbers to know how much can be spent, then choose messages and channels.<\/p>\n<\/div>\n

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\"Two<\/div>\n
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Numbers<\/h3>\n

Review revenue, margin and cost per new customer to know how much can be spent on advertising.<\/p>\n<\/div>\n

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Message<\/h3>\n

Agree on positioning and a shared message, then turn it into content for each channel and each stage of the purchase journey.<\/p>\n<\/div>\n

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Execution<\/h3>\n

Run awareness and conversion ads on Meta, Google, TikTok and e-commerce marketplaces on one shared calendar.<\/p>\n<\/div>\n

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Measurement<\/h3>\n

Reconcile website and marketplace revenue with ad spend, and adjust budgets weekly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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What sets us apart<\/span><\/p>\n

One plan for both brand and sales<\/h2>\n

Run separately, each side optimizes its own metrics; combined, the whole funnel points to revenue.<\/p>\n<\/div>\n

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The common approach<\/span><\/p>\n

Brand and performance run separately<\/h3>\n

Two teams, two budgets, two sets of metrics; awareness and conversion messages don’t match.<\/p>\n

Pros<\/h4>\n