{"id":8475,"date":"2026-10-31T00:34:21","date_gmt":"2026-10-30T17:34:21","guid":{"rendered":"https:\/\/adtek.agency\/?page_id=8475"},"modified":"2026-10-31T00:45:31","modified_gmt":"2026-10-30T17:45:31","slug":"international-school-marketing","status":"publish","type":"page","link":"https:\/\/adtek.agency\/en\/international-school-marketing\/","title":{"rendered":"International school marketing"},"content":{"rendered":"<style>@media (max-width:768px){.sol-detail .sol-kcn-hero{background-image:url(https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/marketing-truong-quoc-te-hero-mobile.webp)!important;background-position:center top}.sol-detail .sol-kcn-hero::before{background:linear-gradient(180deg,rgba(3,13,66,.94) 0%,rgba(3,13,66,.85) 55%,rgba(3,13,66,.45) 100%)}}<\/style>\n<section class=\"sol-sec sol-band sol-hero sol-kcn-hero\" style=\"background-image:url(https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/marketing-truong-quoc-te-hero.webp)\">\n<div class=\"container\">\n<div class=\"sol-hero-in\"><span class=\"sol-eyebrow\">International school admissions marketing<\/span><\/p>\n<h1>Pay for qualified parents, not phone numbers<\/h1>\n<p>Adtek generates admissions leads for international and bilingual schools, from preschool to K-12, measured in the school&#8217;s own CRM. The KPI is cost per qualified lead (CPQL) confirmed by your admissions team, not the lead count shown by ad platforms.<\/p>\n<div class=\"sol-btns\"><a class=\"sol-btn\" href=\"#adtek-lp-form\">Request a data review<\/a><a class=\"sol-btn sol-btn-ghost\" href=\"tel:+84932349434\"><span class=\"full\">Call +84 9323 494 34<\/span><span class=\"short\">Call now<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sol-sec sol-sec-alt\">\n<div class=\"container\">\n<div class=\"sol-lp-grid\">\n<div><span class=\"sol-eyebrow\">Admissions data review<\/span><\/p>\n<h2>Request a free admissions data review<\/h2>\n<p>Adtek reads last season&#8217;s lead data in your CRM and ad accounts, then shows where qualified parents are being lost. It takes one to two weeks.<\/p>\n<ul>\n<li>Qualified-lead rate by source, channel and ad format<\/li>\n<li>Lead response time and reasons leads are closed<\/li>\n<li>Spend that brought in no parents<\/li>\n<li>Add your school name, grades and yearly lead volume in the message box<\/li>\n<\/ul>\n<\/div>\n<div id=\"adtek-lp-form\" class=\"sol-lp-form client-say-form lets-talk-form\">\n<div class=\"form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f314-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"314\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/8475#wpcf7-f314-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"314\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f314-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.7\" \/>\n<\/fieldset>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"your_solution_title\" \/>\n<div class=\"form-tt\">Request a Call Back<\/div>\n<div class=\"form-desc\">\nLeave your details below and our team will call you back to discuss your growth goals.\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"your_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your name *\" value=\"\" type=\"text\" name=\"your_name\" \/><\/span>\n    <\/div>\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"your_tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your phone *\" value=\"\" type=\"tel\" name=\"your_tel\" \/><\/span>\n    <\/div>\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"your_email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your email *\" value=\"\" type=\"email\" name=\"your_email\" \/><\/span>\n    <\/div>\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"your_message\"><textarea cols=\"10\" rows=\"3\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"How can we help you ?\" name=\"your_message\"><\/textarea><\/span>\n    <\/div>\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <button type=\"submit\" class=\"btn\">Submit your request<\/button>\n        <input class=\"wpcf7-form-control wpcf7-submit has-spinner btn-hidden-submit\" type=\"submit\" value=\"Send\" \/>\n    <\/div>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"26\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sol-sec \">\n<div class=\"container\">\n<div class=\"sol-head\"><span class=\"sol-eyebrow\">Challenges<\/span><\/p>\n<h2>Schools pay for leads, yet admissions teams still lack parents to talk to<\/h2>\n<\/div>\n<div class=\"sol-stats\">\n<div><strong>18%<\/strong><\/p>\n<p>of leads became qualified leads (QL). Out of 10 leads, fewer than 2 parents qualified for an admissions conversation.<\/p>\n<\/div>\n<div><strong>26% vs 16%<\/strong><\/p>\n<p>QL rate for leads handled within 24 hours versus later, while 70% of leads were updated after 24 hours. Calling early lifts the QL rate by about 60%.<\/p>\n<\/div>\n<div><strong>55%<\/strong><\/p>\n<p>of impressions came from Reach, Engagement and Traffic campaigns that produced almost no leads. More than half of all impressions brought in no parents.<\/p>\n<\/div>\n<div><strong>4% vs 31%<\/strong><\/p>\n<p>QL rate for lead forms versus Messenger at preschool level. For the same grade, changing the format can change the QL rate several times over.<\/p>\n<\/div>\n<div><strong>52%<\/strong><\/p>\n<p>of &#8220;unreachable&#8221; leads were closed after two calls or fewer. Old leads are an untapped source of qualified leads.<\/p>\n<\/div>\n<div><strong>93-95%<\/strong><\/p>\n<p>of Google Search capacity was already in use. Search delivers the lowest CPQL but has a ceiling; budget beyond it belongs in other channels.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sol-sec sol-sec-alt\">\n<div class=\"container\">\n<div class=\"sol-head\"><span class=\"sol-eyebrow\">How Adtek works<\/span><\/p>\n<h2>Buy qualified parents, not leads<\/h2>\n<p>Eight principles applied from planning through to the moment admissions calls a parent.<\/p>\n<\/div>\n<div class=\"sol-svc four\"><a href=\"#adtek-lp-form-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"5\"\/><circle cx=\"12\" cy=\"12\" r=\"1.5\"\/><\/svg><\/p>\n<h3>The KPI is cost per qualified lead<\/h3>\n<p>Qualified leads are counted by their status in the school&#8217;s CRM, not by cost per lead in the ad platform.<\/p>\n<p><span class=\"more\">Get a proposal<\/span><\/a><a href=\"#adtek-lp-form-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><ellipse cx=\"12\" cy=\"5\" rx=\"8\" ry=\"3\"\/><path d=\"M4 5v14c0 1.7 3.6 3 8 3s8-1.3 8-3V5\"\/><path d=\"M4 12c0 1.7 3.6 3 8 3s8-1.3 8-3\"\/><\/svg><\/p>\n<h3>Read the CRM before planning<\/h3>\n<p>Every lead from last season is traced by source, channel, format and close reason. Any agency assumption is flagged separately.<\/p>\n<p><span class=\"more\">Get a proposal<\/span><\/a><a href=\"#adtek-lp-form-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"4\" y=\"3\" width=\"16\" height=\"18\" rx=\"2\"\/><path d=\"M8 8h8M8 12h8M8 16h4\"\/><\/svg><\/p>\n<h3>Screen at the top of the funnel<\/h3>\n<p>Forms ask the child&#8217;s age and where the family lives, verify phone numbers and target lookalikes of parents who qualified or enrolled.<\/p>\n<p><span class=\"more\">Get a proposal<\/span><\/a><a href=\"#adtek-lp-form-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"6\" cy=\"6\" r=\"2.5\"\/><circle cx=\"18\" cy=\"6\" r=\"2.5\"\/><circle cx=\"12\" cy=\"18\" r=\"2.5\"\/><path d=\"M8.5 6h7M7.2 8.2l3.6 7.6M16.8 8.2l-3.6 7.6\"\/><\/svg><\/p>\n<h3>A closed data loop<\/h3>\n<p>Leads flow straight into the school&#8217;s CRM; qualified-lead status is sent back to Meta (Conversions API) and Google (offline conversions) so algorithms learn from real parents.<\/p>\n<p><span class=\"more\">Get a proposal<\/span><\/a><a href=\"#adtek-lp-form-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M3 9h18M9 9v12\"\/><\/svg><\/p>\n<h3>A 4-stage funnel mapped to school choice<\/h3>\n<p>Awareness, Interest, Consideration, Decision. Each stage has its own questions, content and formats, timed to admissions, scholarships and Tet.<\/p>\n<p><span class=\"more\">Get a proposal<\/span><\/a><a href=\"#adtek-lp-form-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 20V11M10 20V5M16 20v-6M2 20h20\"\/><\/svg><\/p>\n<h3>Extra budget has to prove itself<\/h3>\n<p>Marginal cost is modelled for every increase: Search stops at its demand ceiling, Meta accounts for frequency and audience overlap.<\/p>\n<p><span class=\"more\">Get a proposal<\/span><\/a><a href=\"#adtek-lp-form-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"9\" cy=\"8\" r=\"3\"\/><path d=\"M3 20c0-3.3 2.7-6 6-6s6 2.7 6 6\"\/><circle cx=\"17\" cy=\"9\" r=\"2.5\"\/><path d=\"M16 14c2.8 0 5 2.2 5 5\"\/><\/svg><\/p>\n<h3>Operational levers with admissions<\/h3>\n<p>Lead response times, reactivating old leads, referrals from current parents and preschool-to-K-12 progression. More qualified leads without more ad spend.<\/p>\n<p><span class=\"more\">Get a proposal<\/span><\/a><a href=\"#adtek-lp-form-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"3\" y=\"7\" width=\"18\" height=\"13\" rx=\"2\"\/><path d=\"M9 7V5a2 2 0 0 1 2-2h2a2 2 0 0 1 2 2v2M3 13h18\"\/><\/svg><\/p>\n<h3>A dedicated team, transparent reporting<\/h3>\n<p>A dedicated project team, weekend support, a dashboard from impression to enrollment and regular reports to the board.<\/p>\n<p><span class=\"more\">Get a proposal<\/span><\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"sol-sec \">\n<div class=\"container\">\n<div class=\"sol-head\"><span class=\"sol-eyebrow\">Understanding parents<\/span><\/p>\n<h2>Each grade level, a different parent<\/h2>\n<p>Forms, messages, channels and budget timing are planned separately for each level.<\/p>\n<\/div>\n<div class=\"sol-compare\">\n<div class=\"\"><span class=\"sol-eyebrow\">Preschool<\/span><\/p>\n<h3>Choosing daily care for a young child<\/h3>\n<p>Parents look for a school when their child reaches school age or the family moves, and often message the school before leaving a phone number.<\/p>\n<h4>What parents care about<\/h4>\n<ul class=\"pros\">\n<li>Safety and day-to-day care<\/li>\n<li>An English-speaking environment<\/li>\n<li>Nutrition and school meals<\/li>\n<li>Quick answers on Messenger and Zalo<\/li>\n<\/ul>\n<\/div>\n<div class=\"hl\"><span class=\"sol-eyebrow\">Primary to high school<\/span><\/p>\n<h3>Planning the long road ahead<\/h3>\n<p>Parents compare curricula and multi-year pathways; decisions cluster before the new school year and the scholarship season.<\/p>\n<h4>What parents care about<\/h4>\n<ul class=\"pros\">\n<li>University pathway and curriculum<\/li>\n<li>The school&#8217;s long-term stability<\/li>\n<li>Scholarships and admission dates<\/li>\n<li>Progression between levels in the same group<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sol-sec sol-sec-alt\">\n<div class=\"container\">\n<div class=\"sol-head\"><span class=\"sol-eyebrow\">Process<\/span><\/p>\n<h2>Measure on real data first, agree on KPIs after<\/h2>\n<\/div>\n<div class=\"sol-timeline\">\n<div>\n<h3>Data review<\/h3>\n<p>Read last season&#8217;s CRM and ad accounts, find where qualified leads are lost and agree with admissions how to count them. One to two weeks.<\/p>\n<\/div>\n<div>\n<h3>Planning and measurement<\/h3>\n<p>A funnel-based media plan, budget scenarios and a CPQL KPI per school. Screening forms, CRM connection, qualified-lead signals to platforms and a dashboard.<\/p>\n<\/div>\n<div>\n<h3>Learning phase: first 3 months<\/h3>\n<p>Measure real performance on the school&#8217;s data and refine assumptions and budget allocation before both sides set KPIs for the peak months.<\/p>\n<\/div>\n<div>\n<h3>Running against KPIs<\/h3>\n<p>A CPQL KPI per review period, checked against qualified leads in the school&#8217;s CRM. Weekly response-time reports and lead nurturing by CRM status.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sol-sec sol-band\">\n<div class=\"container\">\n<div class=\"sol-head\"><span class=\"sol-eyebrow\">From education to retail<\/span><\/p>\n<h2>Adtek&#8217;s clients<\/h2>\n<p>Brands across industries that have worked with Adtek, from education and real estate to e-commerce, finance and retail.<\/p>\n<\/div>\n<div class=\"sol-logos\">\n<div><img decoding=\"async\" class=\"wp-image-5399\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Van-phu-invest@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Va\u0306n phu\u0301 invest\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Van-phu-invest@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Van-phu-invest@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Van-phu-invest@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Van-phu-invest@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5381\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Masterise-homes@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Masterise homes\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Masterise-homes@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Masterise-homes@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Masterise-homes@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Masterise-homes@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5387\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/One-housing@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"One housing\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/One-housing@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/One-housing@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/One-housing@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/One-housing@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-6466\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/IDICO@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"IDICO\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/IDICO@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/IDICO@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/IDICO@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/IDICO@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5367\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/canifa@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"canifa\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/canifa@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/canifa@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/canifa@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/canifa@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5369\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Coolmate@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Coolmate\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Coolmate@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Coolmate@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Coolmate@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Coolmate@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-6467\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/Routine@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Routine\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/Routine@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/Routine@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/Routine@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/Routine@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5397\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Shopee@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Shopee\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Shopee@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Shopee@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Shopee@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Shopee@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5377\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lazada@4x-100.jpg\" width=\"733\" height=\"400\" alt=\"Lazada\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lazada@4x-100.jpg 733w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lazada@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lazada@4x-100-600x327.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lazada@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5391\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Rhys-Man@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Rhys Man\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Rhys-Man@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Rhys-Man@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Rhys-Man@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Rhys-Man@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5379\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lixibox@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Lixibox\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lixibox@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lixibox@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lixibox@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Lixibox@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5389\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Pharmacity@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Pharmacity\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Pharmacity@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Pharmacity@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Pharmacity@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Pharmacity@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5383\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Medigo@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Medigo\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Medigo@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Medigo@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Medigo@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Medigo@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5403\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/yola@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"yola\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/yola@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/yola@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/yola@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/yola@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5371\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Fullbright-Uni@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Fullbright Uni\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Fullbright-Uni@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Fullbright-Uni@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Fullbright-Uni@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Fullbright-Uni@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5385\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Mitsubishi@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Mitsubishi\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Mitsubishi@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Mitsubishi@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Mitsubishi@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Mitsubishi@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-6472\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/ACB@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"ACB\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/ACB@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/ACB@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/ACB@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/ACB@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5375\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Hoan-My@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Hoan My\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Hoan-My@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Hoan-My@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Hoan-My@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Hoan-My@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5365\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/30-shine@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"30 shine\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/30-shine@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/30-shine@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/30-shine@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/30-shine@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5401\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Viec-lam-24h@4x-100.png\" width=\"1427\" height=\"777\" alt=\"Viec lam 24h\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Viec-lam-24h@4x-100.png 1427w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Viec-lam-24h@4x-100-300x163.png 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Viec-lam-24h@4x-100-1024x558.png 1024w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Viec-lam-24h@4x-100-768x418.png 768w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Viec-lam-24h@4x-100-600x327.png 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Viec-lam-24h@4x-100-570x310.png 570w\" sizes=\"auto, (max-width: 1427px) 100vw, 1427px\" \/><\/div>\n<div><img decoding=\"async\" class=\"wp-image-5373\" src=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Galaxy-Cinema@4x-100.jpg\" width=\"732\" height=\"400\" alt=\"Galaxy Cinema\" loading=\"lazy\" srcset=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Galaxy-Cinema@4x-100.jpg 732w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Galaxy-Cinema@4x-100-300x164.jpg 300w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Galaxy-Cinema@4x-100-600x328.jpg 600w, https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Galaxy-Cinema@4x-100-570x311.jpg 570w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sol-sec \">\n<div class=\"container\">\n<div class=\"sol-head\">\n<h2>Questions schools often ask<\/h2>\n<\/div>\n<div class=\"sol-faq\">\n<details>\n<summary>How is a qualified lead different from a lead?<\/summary>\n<p>A lead is a parent who leaves their details. A qualified lead is one your admissions team has confirmed against the school&#8217;s own criteria: a child of the right age, a real need this season and a reachable contact. Adtek&#8217;s KPI is based on qualified leads. The full method is in our article on <a href=\"https:\/\/adtek.agency\/en\/international-school-enrollment-marketing\/\">international school enrollment marketing<\/a>.<\/p>\n<\/details>\n<details>\n<summary>Who confirms a qualified lead?<\/summary>\n<p>Your admissions team, in your CRM. The agency does not grade its own results.<\/p>\n<\/details>\n<details>\n<summary>What if our CRM data is not clean?<\/summary>\n<p>The first step is a data review and an agreed rule for counting qualified leads. Without a shared rule, no KPI is set.<\/p>\n<\/details>\n<details>\n<summary>What does the school need to prepare?<\/summary>\n<p>Access to last season&#8217;s CRM data, an admissions contact, a commitment on lead response times and lead status updates in the CRM.<\/p>\n<\/details>\n<details>\n<summary>Why are KPIs not set in the first 3 months?<\/summary>\n<p>To measure real performance on the school&#8217;s data before both sides agree on KPIs for the peak admissions months.<\/p>\n<\/details>\n<details>\n<summary>Do preschools and K-12 schools use the same plan?<\/summary>\n<p>No. Each level has its own season, parent concerns and qualification rates, so forms, messages, channels and budget timing are planned separately for each.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How is a qualified lead different from a lead?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A lead is a parent who leaves their details. A qualified lead is one your admissions team has confirmed against the school's own criteria: a child of the right age, a real need this season and a reachable contact. Adtek's KPI is based on qualified leads. The full method is in our article on international school enrollment marketing.\"}}, {\"@type\": \"Question\", \"name\": \"Who confirms a qualified lead?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Your admissions team, in your CRM. The agency does not grade its own results.\"}}, {\"@type\": \"Question\", \"name\": \"What if our CRM data is not clean?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The first step is a data review and an agreed rule for counting qualified leads. Without a shared rule, no KPI is set.\"}}, {\"@type\": \"Question\", \"name\": \"What does the school need to prepare?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Access to last season's CRM data, an admissions contact, a commitment on lead response times and lead status updates in the CRM.\"}}, {\"@type\": \"Question\", \"name\": \"Why are KPIs not set in the first 3 months?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"To measure real performance on the school's data before both sides agree on KPIs for the peak admissions months.\"}}, {\"@type\": \"Question\", \"name\": \"Do preschools and K-12 schools use the same plan?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. Each level has its own season, parent concerns and qualification rates, so forms, messages, channels and budget timing are planned separately for each.\"}}]}<\/script><\/p>\n<section class=\"sol-sec sol-band\">\n<div class=\"container\">\n<div class=\"sol-lp-grid\">\n<div><span class=\"sol-eyebrow\">Contact<\/span><\/p>\n<h2>Get ready for the 2027-2028 admissions season<\/h2>\n<p>Add your school name, the grades you are enrolling and your yearly lead volume in the message. Adtek will schedule a CRM data review with your admissions team.<\/p>\n<p><a class=\"sol-btn sol-btn-ghost\" href=\"tel:+84932349434\">Call +84 9323 494 34<\/a><\/div>\n<div id=\"adtek-lp-form-end\" class=\"sol-lp-form client-say-form lets-talk-form\">\n<div class=\"form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f314-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"314\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/8475#wpcf7-f314-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"314\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f314-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.7\" \/>\n<\/fieldset>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"your_solution_title\" \/>\n<div class=\"form-tt\">Request a Call Back<\/div>\n<div class=\"form-desc\">\nLeave your details below and our team will call you back to discuss your growth goals.\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"your_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your name *\" value=\"\" type=\"text\" name=\"your_name\" \/><\/span>\n    <\/div>\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"your_tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your phone *\" value=\"\" type=\"tel\" name=\"your_tel\" \/><\/span>\n    <\/div>\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"your_email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your email *\" value=\"\" type=\"email\" name=\"your_email\" \/><\/span>\n    <\/div>\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"your_message\"><textarea cols=\"10\" rows=\"3\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"How can we help you ?\" name=\"your_message\"><\/textarea><\/span>\n    <\/div>\n<\/div>\n<div class=\"f-r\">\n    <div class=\"f-c\">\n        <button type=\"submit\" class=\"btn\">Submit your request<\/button>\n        <input class=\"wpcf7-form-control wpcf7-submit has-spinner btn-hidden-submit\" type=\"submit\" value=\"Send\" \/>\n    <\/div>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_2\" name=\"_wpcf7_ak_js\" value=\"54\"\/><script>\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>International school admissions marketing Pay for qualified parents, not phone numbers Adtek generates admissions leads for international and bilingual schools, from preschool to K-12, measured in the school&#8217;s own CRM. The KPI is cost per qualified lead (CPQL) confirmed by your admissions team, not the lead count shown by ad platforms. Request a data reviewCall [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template\/landing-template.php","meta":{"_acf_changed":false,"_yoast_wpseo_title":"International School Marketing: Pay for Qualified Parents","_yoast_wpseo_metadesc":"International school marketing, preschool to K-12: measured in your own CRM, with the KPI set on qualified parents. Request a free admissions data review.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_opengraph-image":"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/marketing-truong-quoc-te-share.jpg","_yoast_wpseo_opengraph-image-id":"8497","_yoast_wpseo_twitter-image":"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/marketing-truong-quoc-te-share.jpg","_yoast_wpseo_twitter-image-id":"8497","inline_featured_image":false,"footnotes":""},"class_list":["post-8475","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>International School Marketing: Pay for Qualified Parents<\/title>\n<meta name=\"description\" content=\"International school marketing, preschool to K-12: measured in your own CRM, with the KPI set on qualified parents. Request a free admissions data review.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adtek.agency\/en\/international-school-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International School Marketing: Pay for Qualified Parents\" \/>\n<meta property=\"og:description\" content=\"International school marketing, preschool to K-12: measured in your own CRM, with the KPI set on qualified parents. Request a free admissions data review.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adtek.agency\/en\/international-school-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Adtek Growth Marketing Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/101888089257566\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T17:45:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/marketing-truong-quoc-te-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/marketing-truong-quoc-te-share.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/international-school-marketing\\\/\",\"url\":\"https:\\\/\\\/adtek.agency\\\/en\\\/international-school-marketing\\\/\",\"name\":\"International School Marketing: Pay for Qualified Parents\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/international-school-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/international-school-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adtek.agency\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Van-phu-invest@4x-100.jpg\",\"datePublished\":\"2026-10-30T17:34:21+00:00\",\"dateModified\":\"2026-10-30T17:45:31+00:00\",\"description\":\"International school marketing, preschool to K-12: measured in your own CRM, with the KPI set on qualified parents. Request a free admissions data review.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/international-school-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adtek.agency\\\/en\\\/international-school-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/international-school-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adtek.agency\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Van-phu-invest@4x-100.jpg\",\"contentUrl\":\"https:\\\/\\\/adtek.agency\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Van-phu-invest@4x-100.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/international-school-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adtek.agency\\\/en\\\/homepage\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"International school marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/adtek.agency\\\/en\\\/\",\"name\":\"Adtek\",\"description\":\"Adtek was founded in 2021 to help brands grow their businesses from branding building to revenue growth.\",\"publisher\":{\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/#organization\"},\"alternateName\":\"Adtek Growth Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adtek.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/#organization\",\"name\":\"Adtek\",\"alternateName\":\"Adtek Growth Marketing Agency\",\"url\":\"https:\\\/\\\/adtek.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adtek.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-adtek.png\",\"contentUrl\":\"https:\\\/\\\/adtek.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-adtek.png\",\"width\":440,\"height\":369,\"caption\":\"Adtek\"},\"image\":{\"@id\":\"https:\\\/\\\/adtek.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/101888089257566\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adtek-growth-marketing-agency\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@adtek.growth.marketing\",\"https:\\\/\\\/www.google.com\\\/search?kgmid=\\\/g\\\/11x7pm71mh\"],\"email\":\"contact@adtek.agency\",\"telephone\":\"+84932349434\",\"legalName\":\"C\u00f4ng ty C\u1ed5 ph\u1ea7n Adtek Technology\",\"foundingDate\":\"2022-05-05\",\"description\":\"Adtek l\u00e0 growth marketing agency t\u1ea1i Vi\u1ec7t Nam, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng t\u1eeb x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn doanh thu: Brand Commerce, qu\u1ea3ng c\u00e1o hi\u1ec7u su\u1ea5t, SEO v\u00e0 AI Search, d\u1eef li\u1ec7u v\u00e0 CRM, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\",\"taxID\":\"0317120810\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"146 Bis Nguy\u1ec5n V\u0103n Th\u1ee7\",\"addressLocality\":\"Ph\u01b0\u1eddng T\u00e2n \u0110\u1ecbnh\",\"addressRegion\":\"TP. H\u1ed3 Ch\u00ed Minh\",\"addressCountry\":\"VN\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"International School Marketing: Pay for Qualified Parents","description":"International school marketing, preschool to K-12: measured in your own CRM, with the KPI set on qualified parents. Request a free admissions data review.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adtek.agency\/en\/international-school-marketing\/","og_locale":"en_US","og_type":"article","og_title":"International School Marketing: Pay for Qualified Parents","og_description":"International school marketing, preschool to K-12: measured in your own CRM, with the KPI set on qualified parents. Request a free admissions data review.","og_url":"https:\/\/adtek.agency\/en\/international-school-marketing\/","og_site_name":"Adtek Growth Marketing Agency","article_publisher":"https:\/\/www.facebook.com\/101888089257566","article_modified_time":"2026-10-30T17:45:31+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/marketing-truong-quoc-te-share.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/10\/marketing-truong-quoc-te-share.jpg","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adtek.agency\/en\/international-school-marketing\/","url":"https:\/\/adtek.agency\/en\/international-school-marketing\/","name":"International School Marketing: Pay for Qualified Parents","isPartOf":{"@id":"https:\/\/adtek.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adtek.agency\/en\/international-school-marketing\/#primaryimage"},"image":{"@id":"https:\/\/adtek.agency\/en\/international-school-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Van-phu-invest@4x-100.jpg","datePublished":"2026-10-30T17:34:21+00:00","dateModified":"2026-10-30T17:45:31+00:00","description":"International school marketing, preschool to K-12: measured in your own CRM, with the KPI set on qualified parents. Request a free admissions data review.","breadcrumb":{"@id":"https:\/\/adtek.agency\/en\/international-school-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adtek.agency\/en\/international-school-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adtek.agency\/en\/international-school-marketing\/#primaryimage","url":"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Van-phu-invest@4x-100.jpg","contentUrl":"https:\/\/adtek.agency\/wp-content\/uploads\/2026\/04\/Van-phu-invest@4x-100.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/adtek.agency\/en\/international-school-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adtek.agency\/en\/homepage\/"},{"@type":"ListItem","position":2,"name":"International school marketing"}]},{"@type":"WebSite","@id":"https:\/\/adtek.agency\/en\/#website","url":"https:\/\/adtek.agency\/en\/","name":"Adtek","description":"Adtek was founded in 2021 to help brands grow their businesses from branding building to revenue growth.","publisher":{"@id":"https:\/\/adtek.agency\/en\/#organization"},"alternateName":"Adtek Growth Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adtek.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adtek.agency\/en\/#organization","name":"Adtek","alternateName":"Adtek Growth Marketing Agency","url":"https:\/\/adtek.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adtek.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/adtek.agency\/wp-content\/uploads\/2022\/03\/logo-adtek.png","contentUrl":"https:\/\/adtek.agency\/wp-content\/uploads\/2022\/03\/logo-adtek.png","width":440,"height":369,"caption":"Adtek"},"image":{"@id":"https:\/\/adtek.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/101888089257566","https:\/\/www.linkedin.com\/company\/adtek-growth-marketing-agency\/","https:\/\/www.tiktok.com\/@adtek.growth.marketing","https:\/\/www.google.com\/search?kgmid=\/g\/11x7pm71mh"],"email":"contact@adtek.agency","telephone":"+84932349434","legalName":"C\u00f4ng ty C\u1ed5 ph\u1ea7n Adtek Technology","foundingDate":"2022-05-05","description":"Adtek l\u00e0 growth marketing agency t\u1ea1i Vi\u1ec7t Nam, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng t\u1eeb x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn doanh thu: Brand Commerce, qu\u1ea3ng c\u00e1o hi\u1ec7u su\u1ea5t, SEO v\u00e0 AI Search, d\u1eef li\u1ec7u v\u00e0 CRM, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.","taxID":"0317120810","address":{"@type":"PostalAddress","streetAddress":"146 Bis Nguy\u1ec5n V\u0103n Th\u1ee7","addressLocality":"Ph\u01b0\u1eddng T\u00e2n \u0110\u1ecbnh","addressRegion":"TP. H\u1ed3 Ch\u00ed Minh","addressCountry":"VN"}}]}},"_links":{"self":[{"href":"https:\/\/adtek.agency\/en\/wp-json\/wp\/v2\/pages\/8475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adtek.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adtek.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adtek.agency\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/adtek.agency\/en\/wp-json\/wp\/v2\/comments?post=8475"}],"version-history":[{"count":0,"href":"https:\/\/adtek.agency\/en\/wp-json\/wp\/v2\/pages\/8475\/revisions"}],"wp:attachment":[{"href":"https:\/\/adtek.agency\/en\/wp-json\/wp\/v2\/media?parent=8475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}