{"id":7029,"date":"2026-05-17T16:03:38","date_gmt":"2026-05-17T09:03:38","guid":{"rendered":"https:\/\/adtek.agency\/state-of-ai-in-marketing-insights\/"},"modified":"2026-10-20T23:01:47","modified_gmt":"2026-10-20T16:01:47","slug":"state-of-ai-in-marketing-insights","status":"publish","type":"post","link":"https:\/\/adtek.agency\/en\/state-of-ai-in-marketing-insights\/","title":{"rendered":"State of AI in marketing: 6 new insights from senior marketing leaders"},"content":{"rendered":"

Updated on October 19, 2026: figures reviewed and updated.<\/em><\/p>\n

In its “State Of AI In Marketing” report, published by Search Engine Journal<\/a> in June 2025, 155 marketing leaders and managers in the US described how AI is changing the way they work. AI now sits inside workflows and content production, shapes KPIs, and is steering where the marketing industry goes next.<\/p>\n

Teams are rolling out AI at a very fast pace. That speed, however, does not mean the companies behind it are using AI effectively.<\/p>\n

The market today still lacks benchmarks and clear data on how AI is actually used in marketing. Without them, marketers and the people who manage them are left more or less to find their own way as they bring AI into their day-to-day work.<\/p>\n

That gap is the reason the “State Of AI In Marketing” report was produced. It sets out to give CMOs and other marketing leaders a more realistic picture, so they can make more accurate decisions while the industry keeps changing around them.<\/p>\n\"State\n

The survey asked 8 questions about generative AI and collected 155 responses from senior marketers, directors and top executives in the US. Taken together, the answers give a clearer view of how marketing leaders were thinking about AI, and how they were putting it to use, at the time of the survey in mid-2025.<\/p>\n

Some companies reported a clear improvement in how productive their teams had become. Other marketers were still struggling with the quality of what AI produced, with keeping a consistent brand voice, or with legal issues related to AI.<\/p>\n

The report is organized into 5 main areas:<\/p>\n