{"id":7934,"date":"2026-10-23T08:07:00","date_gmt":"2026-10-23T01:07:00","guid":{"rendered":"https:\/\/adtek.agency\/live-selling-tiktok-shop-shopee-vietnam\/"},"modified":"2026-10-23T22:28:27","modified_gmt":"2026-10-23T15:28:27","slug":"live-selling-tiktok-shop-shopee-vietnam","status":"publish","type":"post","link":"https:\/\/adtek.agency\/en\/live-selling-tiktok-shop-shopee-vietnam\/","title":{"rendered":"Live selling on TikTok Shop and Shopee Live in Vietnam: a 120-minute script, KPIs and break-even GMV"},"content":{"rendered":"<p>This guide to live selling does not explain how to open a live account or set up a LIVE GMV Max campaign (TikTok has an <a href=\"https:\/\/ads.tiktok.com\/help\/article\/how-to-create-a-live-gmv-max-campaign-in-seller-center\" target=\"_blank\" rel=\"nofollow noopener\">official guide<\/a> for that). It covers the script, the KPIs and how to work out whether one session made or lost money.<\/p>\n<p>Livestreams account for about 67% of online shopping spend among survey respondents in Vietnam (Q&amp;Me, April 2026). Yet only about 13% of live orders are impulse buys, and 47% of viewers are still weighing their options. They buy when the host answers the exact question they asked while the offer is still open. So effective live selling starts well before you go on air.<\/p>\n<p><strong>Effective live selling means a session with a time-blocked script, a team with clear roles, and conversion metrics tracked while you are still live. The final measure is contribution profit after marketplace fees, ads, commissions, vouchers, cost of goods and returns: the session&#8217;s GMV has to beat its break-even GMV.<\/strong><\/p>\n<h2>What effective live selling needs before you go live<\/h2>\n<p>During Tet 2026 (Lunar New Year), Shopee Live and Shopee Video reached nearly 16 billion views, and orders through the two channels rose 61% compared with Tet 2025 (Shopee, February 2026). About half of Q&amp;Me&#8217;s respondents buy through a brand&#8217;s official live account, almost twice the share that buys through KOLs (key opinion leaders) or celebrities. The strongest reason to buy is price and promotions (82%), followed by real-time interaction (59%).<\/p>\n<p>Before the live date, I lock in three things:<\/p>\n<ul>\n<li>Products by role: 1 to 2 shock-price hook items, 2 to 3 hero products, and 1 bundle that raises order value.<\/li>\n<li>Offers by time slot: a follower voucher, a live-exclusive voucher and flash sale windows. Every discount level has to pass the break-even table below.<\/li>\n<li>Targets: GMV, order count, break-even GMV, minimum ROAS.<\/li>\n<\/ul>\n<p>Claims about what a product does should be approved in advance. From July 1, 2026, Vietnam&#8217;s E-commerce Law No. 122\/2025\/QH15 bans livestream sellers from giving false or misleading information about products.<\/p>\n<h2>The 120-minute live selling script<\/h2>\n<p>A live session works like a market day. People arrive and leave constantly, and few stay for the whole thing. I run a 15 to 25 minute loop: greet newcomers, repeat the offer, present one product, ask for the order.<\/p>\n<table>\n<thead>\n<tr>\n<th>Minute<\/th>\n<th>Goal<\/th>\n<th>What the host says and does<\/th>\n<th>Product<\/th>\n<th>Offer<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>0 to 5<\/td>\n<td>Hold the first viewers<\/td>\n<td>Greet, announce the biggest offer and when it drops, invite viewers to follow<\/td>\n<td>Hook item (not on sale yet)<\/td>\n<td>Follower voucher<\/td>\n<\/tr>\n<tr>\n<td>5 to 20<\/td>\n<td>First order<\/td>\n<td>Open sales, count down remaining stock, read out buyers&#8217; names<\/td>\n<td>Hook item<\/td>\n<td>Shock price, limited quantity<\/td>\n<\/tr>\n<tr>\n<td>20 to 45<\/td>\n<td>Close hero product 1<\/td>\n<td>Real demo, answer questions on size, material and how to use it<\/td>\n<td>Hero product 1<\/td>\n<td>Bundle or free gift<\/td>\n<\/tr>\n<tr>\n<td>45 to 50<\/td>\n<td>Retention<\/td>\n<td>Minigame, recap the offers for newcomers<\/td>\n<td>No change<\/td>\n<td>Minigame prizes<\/td>\n<\/tr>\n<tr>\n<td>50 to 75<\/td>\n<td>Hero product 2, raise order value<\/td>\n<td>Demo, suggest pairing it with hero product 1<\/td>\n<td>Hero product 2, add-ons<\/td>\n<td>Extra discount when buying 2<\/td>\n<\/tr>\n<tr>\n<td>75 to 90<\/td>\n<td>Sales peak<\/td>\n<td>Flash sale, countdown, read out the order count<\/td>\n<td>Best seller<\/td>\n<td>Live-exclusive voucher<\/td>\n<\/tr>\n<tr>\n<td>90 to 110<\/td>\n<td>Close the undecided<\/td>\n<td>Repeat the best sellers, answer questions on returns and delivery<\/td>\n<td>Hero products 1 and 2<\/td>\n<td>Remind viewers that vouchers expire soon<\/td>\n<\/tr>\n<tr>\n<td>110 to 120<\/td>\n<td>Final close<\/td>\n<td>Last call, announce the next session, invite viewers to follow<\/td>\n<td>Full live cart<\/td>\n<td>Next-session voucher<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Minutes 90 to 110 are for the 47% who are still deciding. I prepare the 10 most common questions with short answers for the host.<\/p>\n<h2>Team roles in one live session<\/h2>\n<p>A small session can run with 2 people. If you run ads, I recommend all 5 roles; apart from the host, one person can cover two roles.<\/p>\n<table>\n<thead>\n<tr>\n<th>Role<\/th>\n<th>Main tasks<\/th>\n<th>KPI owned<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Host<\/td>\n<td>Leads the session to the script, demos, closes orders<\/td>\n<td>Average watch time, product click-through rate<\/td>\n<\/tr>\n<tr>\n<td>Live assistant<\/td>\n<td>Handles the products, reads comments out to the host<\/td>\n<td>Number of comments answered<\/td>\n<\/tr>\n<tr>\n<td>Operations<\/td>\n<td>Pins products, changes prices, releases vouchers and flash sales on time<\/td>\n<td>No pricing or voucher errors<\/td>\n<\/tr>\n<tr>\n<td>Ads<\/td>\n<td>Adjusts LIVE GMV Max based on ROAS<\/td>\n<td>ROAS, cost per order<\/td>\n<\/tr>\n<tr>\n<td>Coordinator<\/td>\n<td>Checks the numbers every 15 minutes, decides whether to switch products or extend a flash sale<\/td>\n<td>GMV per hour against break-even<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The most expensive mistakes usually happen in operations, for example vouchers stacking on top of other vouchers. Test your settings on a dry-run session before a big live date.<\/p>\n<h2>Live selling KPIs to track<\/h2>\n<p>The metrics form a chain: viewers come in, stay, click a product, place an order, and receive it without sending it back. When sales are low, find the broken link.<\/p>\n<h3>During the session: every 15-minute block<\/h3>\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Formula<\/th>\n<th>What to do if it is low<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Views, concurrent viewers<\/td>\n<td>Live dashboard<\/td>\n<td>Check the ads, release the hook item<\/td>\n<\/tr>\n<tr>\n<td>Average watch time<\/td>\n<td>Total watch time \/ viewers<\/td>\n<td>Switch to a demo, minigame or countdown<\/td>\n<\/tr>\n<tr>\n<td>Product click-through rate (product CTR)<\/td>\n<td>Product clicks \/ views<\/td>\n<td>Pin the product again, state the price clearly<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate (CR)<\/td>\n<td>Orders \/ product clicks<\/td>\n<td>Review the price and the product page<\/td>\n<\/tr>\n<tr>\n<td>GMV per hour<\/td>\n<td>GMV \/ live hours<\/td>\n<td>Compare with the target and break-even GMV<\/td>\n<\/tr>\n<tr>\n<td>GPM (GMV per mille)<\/td>\n<td>GMV \/ views x 1,000<\/td>\n<td>Break it down into the three metrics below<\/td>\n<\/tr>\n<tr>\n<td>Live ad ROAS (return on ad spend)<\/td>\n<td>GMV from ads \/ ad spend<\/td>\n<td>Below break-even for 2 blocks in a row: cut the budget<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Product click-through rate works like <a href=\"https:\/\/adtek.agency\/en\/glossary\/click-through-rate-ctr\/\">CTR<\/a> in advertising. GPM (sales per 1,000 views) = click-through rate x conversion rate x average order value x 1,000.<\/p>\n<p>Take 1,000 views, 100 clicks and 5 orders at an average of VND 320,000. Click-through rate is 10%, conversion is 5%, and GPM is VND 1.6 million. If few people click, fix the script. If many click but don&#8217;t buy, fix the price.<\/p>\n<p>LIVE GMV Max also reports average LIVE watch duration and LIVE views of 10 seconds or more for each ad video (TikTok help center, March 2026). These two numbers separate the videos that bring in the right viewers from the ones that only bring passersby.<\/p>\n<h3>After the session: within 24 hours and after 7 days<\/h3>\n<ul>\n<li>Average order value (AOV): did the bundles make orders bigger?<\/li>\n<li>Cancellation rate within 24 hours and return rate after 7 days: both rise when vouchers are set up wrong, the host oversells the product or gives the wrong size advice.<\/li>\n<li>Actual contribution profit on successfully delivered orders.<\/li>\n<li>Repeat purchase rate among first-time buyers from the live, after 30 to 60 days.<\/li>\n<\/ul>\n<p>A session with thin profit that brings in many returning customers is still worth repeating, so I measure <a href=\"https:\/\/adtek.agency\/en\/glossary\/retention-rate\/\">retention rate<\/a> for the customer cohort of each big session.<\/p>\n<h2>Profit and loss for one live session<\/h2>\n<h3>Marketplace fees in 2026<\/h3>\n<ul>\n<li>TikTok Shop: from May 9, 2026, the transaction fee rises to 6% and the Voucher Xtra fee to 4%, capped at VND 50,000 per product (Cong Thuong newspaper, May 2026). BigSeller reports that Voucher Xtra goes up again to 5% from July 3, 2026, and that a handling fee of VND 3,000 per successfully delivered order has applied since October 27, 2025.<\/li>\n<li>Shopee: a 6% transaction processing fee from May 1, 2026 (from May 8, 2026 for Shopee Mall), and an infrastructure fee of VND 3,000 per order from July 1, 2025.<\/li>\n<\/ul>\n<p>The fixed fee depends on the product category. Fee schedules change several times a year, so take the numbers from Seller Center in the week you build the plan.<\/p>\n<h3>Example: a 3-hour women&#8217;s fashion live on TikTok Shop<\/h3>\n<p><strong>Hypothetical figures, not data from a real store.<\/strong> Say I sell women&#8217;s fashion on TikTok Shop, and one 3-hour live session brings in 500 orders at an average of VND 320,000. Cancellations and returns are 12%, and cost of goods is 35% of the selling price. The fixed fee is 12%, the transaction fee 6% and the handling fee VND 3,000 per order, with no Voucher Xtra. To keep it simple, percentage fees are calculated on net revenue.<\/p>\n<table>\n<thead>\n<tr>\n<th>Item<\/th>\n<th>Calculation<\/th>\n<th>Amount (VND)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ordered GMV<\/td>\n<td>500 orders x 320,000<\/td>\n<td>160,000,000<\/td>\n<\/tr>\n<tr>\n<td>Cancellations and returns, 12%<\/td>\n<td>60 orders<\/td>\n<td>(19,200,000)<\/td>\n<\/tr>\n<tr>\n<td>Net revenue<\/td>\n<td>440 delivered orders<\/td>\n<td>140,800,000<\/td>\n<\/tr>\n<tr>\n<td>Cost of goods<\/td>\n<td>35%<\/td>\n<td>(49,280,000)<\/td>\n<\/tr>\n<tr>\n<td>Marketplace fixed fee<\/td>\n<td>12%<\/td>\n<td>(16,896,000)<\/td>\n<\/tr>\n<tr>\n<td>Transaction fee<\/td>\n<td>6%<\/td>\n<td>(8,448,000)<\/td>\n<\/tr>\n<tr>\n<td>Order handling fee<\/td>\n<td>440 x 3,000<\/td>\n<td>(1,320,000)<\/td>\n<\/tr>\n<tr>\n<td>Live-exclusive voucher (shop-funded)<\/td>\n<td>440 x 20,000<\/td>\n<td>(8,800,000)<\/td>\n<\/tr>\n<tr>\n<td>Shipping subsidy<\/td>\n<td>440 x 10,000<\/td>\n<td>(4,400,000)<\/td>\n<\/tr>\n<tr>\n<td>Return costs<\/td>\n<td>60 x 25,000<\/td>\n<td>(1,500,000)<\/td>\n<\/tr>\n<tr>\n<td>Packing and warehouse operations<\/td>\n<td>500 x 6,000<\/td>\n<td>(3,000,000)<\/td>\n<\/tr>\n<tr>\n<td>Affiliate commission<\/td>\n<td>15% of revenue through KOC (key opinion consumer) links, 10% commission<\/td>\n<td>(2,112,000)<\/td>\n<\/tr>\n<tr>\n<td>LIVE GMV Max ads<\/td>\n<td>Fixed budget, ROAS 6.4<\/td>\n<td>(25,000,000)<\/td>\n<\/tr>\n<tr>\n<td>Hired host, live assistant, operations<\/td>\n<td>Fixed<\/td>\n<td>(4,500,000)<\/td>\n<\/tr>\n<tr>\n<td>Guest KOC, minigame prizes<\/td>\n<td>Fixed (5,000,000 and 1,500,000)<\/td>\n<td>(6,500,000)<\/td>\n<\/tr>\n<tr>\n<td><strong>Contribution profit<\/strong><\/td>\n<td>5.7% of GMV<\/td>\n<td><strong>9,044,000<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>On VND 160 million in GMV, I make about VND 9 million. If cancellations and returns rise to 20%, profit drops to about VND 3.5 million with exactly the same GMV.<\/p>\n<h3>Break-even GMV<\/h3>\n<p>Variable costs move with sales: cost of goods, marketplace fees, commissions, vouchers, shipping, packing and returns. Fixed costs stay the same however much you sell: ads on a fixed budget, the host, guest KOCs, prizes.<\/p>\n<ul>\n<li>Contribution margin on GMV = what is left of each VND of GMV after variable costs.<\/li>\n<li>Break-even GMV = the session&#8217;s fixed costs \/ contribution margin on GMV.<\/li>\n<\/ul>\n<p>In the example, contribution margin is 28.15%: every VND 100 of GMV leaves about VND 28.2. Fixed costs are VND 36 million, so break-even GMV = 36,000,000 \/ 28.15% = about VND 128 million, or about 400 orders. The VND 160 million target sits only 25% above break-even. That is a thin safety margin.<\/p>\n<h3>Break-even ROAS for live ads<\/h3>\n<p>Now flip it around. GMV of VND 160 million brings in about VND 45 million of contribution margin. Subtract the VND 11 million of fixed costs other than ads and about VND 34 million is left. That is the maximum ad budget, and it corresponds to a break-even <a href=\"https:\/\/adtek.agency\/en\/glossary\/return-on-ad-spend-roas\/\">ROAS<\/a> of about 4.7. Whoever runs the ads needs this number before the stream starts.<\/p>\n<h2>Running LIVE GMV Max without losing money<\/h2>\n<p>LIVE GMV Max is TikTok Shop&#8217;s automated ad product. It optimizes for the live room&#8217;s total sales: you set a budget and a target ROAS, and the system handles the rest. It is available in Vietnam and is created in Seller Center under Shop Ads (TikTok help center, September 2026). Shops already running LIVE Shopping Ads or another GMV Max campaign have to turn that campaign off first.<\/p>\n<p>The Vietnamese-language guide (June 2026) notes that each shop can use only one ad account for GMV Max at a time. I switch the ads on 15 to 30 minutes before the peak sales block.<\/p>\n<p>What not to do:<\/p>\n<ul>\n<li>Pour a fixed budget into LIVE GMV Max before you have worked out break-even ROAS. A ROAS of 6.4 only means something when you know the 4.7 mark.<\/li>\n<li>Set the target ROAS at exactly 4.7. Ad reports do not deduct cancellations and returns, so you need a safety margin on top.<\/li>\n<li>Look only at GMV. At the same VND 160 million, cancellations and returns of 20% leave a profit of only about VND 3.5 million.<\/li>\n<\/ul>\n<p>How to split the budget between product ads, live ads and Shopee Ads is covered in the article on <a href=\"https:\/\/adtek.agency\/en\/retail-media-vietnam-shopee-ads-tiktok-gmv-max\/\">marketplace advertising<\/a>.<\/p>\n<h2>Live selling on TikTok Shop vs Shopee Live: what is different?<\/h2>\n<p>On TikTok Shop, most viewers arrive through the platform&#8217;s recommendations and don&#8217;t know the brand yet. The script has to hold them from the first few seconds and loop quickly. TikTok Shop took about 44% of GMV across the four major marketplaces in the 12 months to April 2026 (Q&amp;Me, May 2026).<\/p>\n<p>On Shopee Live, viewers have usually followed the shop already or are searching for a product. Sessions lean toward advice and vouchers for regular customers, and they cluster around mega sale days.<\/p>\n<p>One script works on both marketplaces if you adjust the loop pace (15 minutes for TikTok Shop, 25 minutes for Shopee Live) and keep a separate P&amp;L for each. The role of each marketplace and how to split budget between them are in <a href=\"https:\/\/adtek.agency\/en\/tiktok-shop-vs-shopee\/\">TikTok Shop vs Shopee<\/a> 2026.<\/p>\n<h2>What to do in the 24 hours after a session<\/h2>\n<ul>\n<li>Hold a 30-minute review: compare GMV and order count with the target and break-even, and mark the blocks with the highest and lowest GPM.<\/li>\n<li>Cut the 3 to 5 best moments into short videos for the next session&#8217;s ads.<\/li>\n<li>Update the script: drop the questions nobody asked and add new ones from the comments.<\/li>\n<\/ul>\n<p>Collecting viewers&#8217; phone numbers through a minigame requires their consent under Vietnam&#8217;s <a href=\"https:\/\/adtek.agency\/en\/vietnam-personal-data-protection-law-marketing\/\">personal data protection law<\/a>. Data collected the right way is what you need to calculate <a href=\"https:\/\/adtek.agency\/en\/glossary\/lifetime-value-ltv\/\">LTV<\/a> (lifetime value) and decide whether to pay more for live ads.<\/p>\n<p>Every live session in October is a rehearsal for 11.11. To make live selling pay off in sale season, fit your live schedule into the 30-day <a href=\"https:\/\/adtek.agency\/en\/11-11-sale-plan-shopee-tiktok-shop\/\">11.11 plan<\/a>, which already has a week-by-week KOC and ad schedule.<\/p>\n<p>Adtek runs TikTok Shop, Shopee and LIVE GMV Max ads for consumer brands; we do not operate marketplace stores. If you want a second look at your live script, P&amp;L sheet or LIVE GMV Max budget before 11.11, <a href=\"https:\/\/adtek.agency\/en\/contact\/\">talk to the Adtek team<\/a>.<\/p>\n<h2>References<\/h2>\n<ul>\n<li>VnEconomy (2026). <a href=\"https:\/\/vneconomy.vn\/67-chi-tieu-online-do-vao-livestream.htm\" target=\"_blank\" rel=\"nofollow noopener\">67% of online spending goes to livestreams<\/a> (in Vietnamese; figures from Q&amp;Me&#8217;s live commerce survey, April 2026).<\/li>\n<li>Phap Luat Viet Nam newspaper (February 2026). <a href=\"https:\/\/doanhnhan.baophapluat.vn\/hut-16-ty-luot-xem-dip-tet-2026-livestream-va-video-ngan-thuc-day-doanh-so-doanh-nghiep-viet-tang-truong-dot-pha.html\" target=\"_blank\" rel=\"nofollow noopener\">16 billion views over Tet 2026: livestreams and short videos drive Vietnamese businesses&#8217; sales<\/a> (in Vietnamese; from Shopee&#8217;s Tet 2026 consumer report).<\/li>\n<li>Cong Thuong newspaper (May 2026). <a href=\"https:\/\/congthuong.vn\/tu-9-5-tiktok-shop-tiep-tuc-tang-bieu-phi-voi-nha-ban-hang-454850.html\" target=\"_blank\" rel=\"nofollow noopener\">From May 9, TikTok Shop raises seller fees again<\/a> (in Vietnamese).<\/li>\n<li>BigSeller (2026). <a href=\"https:\/\/www.bigseller.com\/blog\/articleDetails\/4733\/phi-tiktok-shop-moi-nhat-2026.htm\" target=\"_blank\" rel=\"nofollow noopener\">Latest TikTok Shop fees 2026<\/a> (in Vietnamese).<\/li>\n<li>MISA eShop (2026). <a href=\"https:\/\/www.misaeshop.vn\/24423\/phi-san-shopee\/\" target=\"_blank\" rel=\"nofollow noopener\">Shopee seller fees 2026: how to calculate and optimize costs<\/a> (in Vietnamese).<\/li>\n<li>Phap Luat Viet Nam newspaper (2025). <a href=\"https:\/\/doanhnhan.baophapluat.vn\/shopee-ap-thu-phi-ha-tang-3000-dongdon-hang-ke-tu-ngay-17-83633.html\" target=\"_blank\" rel=\"nofollow noopener\">Shopee charges an infrastructure fee of VND 3,000 per order from July 1<\/a> (in Vietnamese).<\/li>\n<li>TikTok For Business (September 2026). <a href=\"https:\/\/ads.tiktok.com\/help\/article\/how-to-create-a-live-gmv-max-campaign-in-seller-center\" target=\"_blank\" rel=\"nofollow noopener\">How to create a LIVE GMV Max campaign in Seller Center<\/a>.<\/li>\n<li>TikTok For Business (March 2026). <a href=\"https:\/\/ads.tiktok.com\/help\/article\/about-video-metrics-for-live-gmv-max-campaigns?lang=en\" target=\"_blank\" rel=\"nofollow noopener\">About video metrics for LIVE GMV Max campaigns<\/a>.<\/li>\n<li>TikTok For Business (June 2026). <a href=\"https:\/\/ads.tiktok.com\/help\/article\/gmv-max-guidelines?lang=vi\" target=\"_blank\" rel=\"nofollow noopener\">GMV Max guidelines<\/a> (in Vietnamese).<\/li>\n<li>Q&amp;Me (May 2026). <a href=\"https:\/\/qandme.net\/en\/report\/vietnam-ec-trend-2026.html\" target=\"_blank\" rel=\"nofollow noopener\">Vietnam EC trend 2026<\/a>.<\/li>\n<li>Thu Vien Phap Luat (2026). <a href=\"https:\/\/thuvienphapluat.vn\/chinh-sach-phap-luat-moi\/vn\/ho-tro-phap-luat\/chinh-sach-moi\/103302\/tu-01-7-2026-nguoi-ban-phai-cung-cap-cho-nguoi-livestream-ban-hang-nhung-giay-to-nay\" target=\"_blank\" rel=\"nofollow noopener\">From July 1, 2026, sellers must provide these documents to livestream sellers<\/a> (in Vietnamese); Economy and Finance Magazine (2026). <a href=\"https:\/\/tapchikinhtetaichinh.vn\/bay-trach-nhiem-cua-nguoi-livestream-ban-hang-tu-ngay-172026-157729.html\" target=\"_blank\" rel=\"nofollow noopener\">Seven responsibilities of livestream sellers from July 1, 2026<\/a> (in Vietnamese).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A 120-minute live selling script for TikTok Shop and Shopee Live, five team roles, KPIs to check every 15 minutes, and a worked P&#038;L showing break-even GMV and break-even ROAS for LIVE GMV Max.<\/p>\n","protected":false},"author":4,"featured_media":7933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","inline_featured_image":false,"footnotes":""},"categories":[216,217],"tags":[],"class_list":["post-7934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-growth-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Selling in Vietnam: Script, KPIs, Break-Even GMV<\/title>\n<meta name=\"description\" content=\"Live selling on TikTok Shop and Shopee Live in Vietnam: a 120-minute script, team roles, KPIs per 15-minute block and break-even 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