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Industrial park marketing in Vietnam
Adtek helps developers get onto foreign investors' shortlists, from the moment they start researching online to the site visit.
Tell us about your project
Leave your details and Adtek will get in touch to ask about the project stage, available land and the investors you want to reach.
- No documents needed to start
- Works at any stage: pre-launch, leasing, or filling the remaining land
Investors shortlist industrial parks before they ever call you
Site selection teams filter their options early, mostly online. At that stage your website, documents and what others say about the project do the selling for you.
in registered FDI flowed into Vietnam in the first nine months of 2026, according to the General Statistics Office
of a B2B buying journey is spent researching independently online, according to Gartner; only about 17% is spent meeting suppliers
of Japanese companies in Vietnam named administrative procedures as their biggest risk, in JETRO's FY2025 survey
Why leasing industrial land is harder than other real estate
Digital channels mapped to the investor journey
Take the full program or individual parts, depending on your project stage and sales team.
A multilingual website that works as a data room
Each language written for how investors in that country search, with a technical spec sheet and an interactive plot map.
Get a proposalSEO and AIO by market
Pages that answer questions by province, industry and cost, optimized for Google, Naver, Baidu and AI answers.
Get a proposalLinkedIn and account-based marketing
A list of 200 to 500 target companies, reaching the people who lead expansion, supply chain and finance.
Get a proposalHigh-intent search ads
Industrial land keywords by province, targeted to investors' home countries and landing on the right language.
Get a proposalA broker toolkit
Up-to-date land availability, photos, video and proposal templates so brokers can recommend your park more easily.
Get a proposalDrone footage, 360 tours, interviews
Let overseas investors make a first assessment before they book a flight for a site visit.
Get a proposalInvestment events linked to digital
A landing page and QR code for each event, retargeting booth visitors and follow-up email sequences.
Get a proposalCRM for long sales cycles
Track source, industry, nationality, land requirement and every interaction with the whole buying group.
Get a proposalThe first 90 days
Month 1: Foundations
Audit the website and data, standardize the technical spec sheet, pick 2 to 3 priority markets, build the target company list, set up CRM and tracking.
Month 2: Launch
Multilingual landing pages, drone video and 360 tour, search and LinkedIn ads to the target list, toolkit sent to brokers.
Month 3: Focus
First market report, nurture email sequence, compare inquiry quality by channel and shift resources to the best performers.
Three industrial parks, three approaches
In September 2026, Adtek prepared a digital marketing proposal for a developer with three industrial parks in northern Vietnam: one just breaking ground, one newly approved and one already operating. Three different stages meant no single message or channel could serve all three.
- Six segments instead of one "FDI investor" list: for each park, investors still in their home country are separated from companies already running factories in Vietnam.
- Lead with legal speed and the ecosystem, not price: fast permits, one-stop support and the surrounding supply chain.
- Keywords across four search intents in five languages: Vietnamese, English, Chinese, Korean and Japanese.
- Local channels for each market: Baidu and WeChat, Naver and KakaoTalk, Yahoo Japan, LinkedIn, Zalo.
- A written definition of a qualified lead, agreed with the sales team before any ads go live.
The developer's name and project details are kept confidential.
Read the full analysisMeasure real investors, not just lead counts
Adtek's partners
Brands across industries that have worked with Adtek, from real estate and e-commerce to education, finance and retail.
Marketing an industrial park
What do we need to prepare before starting?
Information on available land and current infrastructure, the investor markets you want to prioritize, and view access to your website and Analytics. A multilingual technical spec sheet can be built with Adtek in the first month.
Does Adtek create content in Chinese, Korean and Japanese?
Yes. Landing pages and content are written separately for each language based on how investors in that country search, not machine translated from Vietnamese, and run on local channels such as Baidu, Naver and Yahoo Japan.
How soon will investors get in touch?
The first month is spent on foundations, and inquiries usually start once ads run from the second month. Land leasing decisions often take many months, so progress is tracked through qualified inquiries and site visits.
How does Adtek work with the developer's sales team?
Adtek generates and qualifies investor leads. The sales team follows up, invites investors on site visits and negotiates. Both sides agree in writing on what counts as a qualified lead before launch.
Start with a conversation
Share your project details and target investor markets, and Adtek will propose the right channels and sequence.
Call +84 9323 494 34Learn more: how industrial park marketing differs, the FDI site selection journey and how to measure it
Industrial park marketing means finding and nurturing the companies that lease industrial land, mostly foreign direct investors, through digital channels: the website, SEO, search ads, LinkedIn, broker materials and a CRM. Unlike residential real estate, the buyer is a decision group that usually sits overseas, the cycle from first inquiry to signing can run longer than a year, and each person in the group needs different information.
How industrial park marketing in Vietnam differs from residential marketing
- The buyer. The parent company's expansion team, the CFO, site selection consultants, industrial real estate brokers and a law or accounting firm in Vietnam.
- The information they need. Site selectors compare numbers: available land, plot sizes, power and water capacity, distance to ports, airports and expressways, tax incentives and the labor pool. Renderings and a general welcome message do not get a park through the first screening.
- Language and channels. In the first eight months of 2026, Singapore and South Korea led newly registered FDI into Vietnam, followed by Hong Kong (China), mainland China and Japan (General Statistics Office). A website in Vietnamese and English only misses most Korean, Chinese and Japanese readers, and each of those markets has its own search engine, such as Naver, Baidu and Yahoo Japan.
The FDI site selection journey and the channels that match it
| Stage | What the investor does | Channels to have in place |
|---|---|---|
| Research | Searches by province, industry and nearest port; reads reports and asks AI tools | SEO and AIO in each language, search ads |
| Shortlist | Compares specifications across a few parks | A multilingual website with a downloadable spec sheet, a broker toolkit |
| Remote assessment | Checks the site from abroad before booking a flight | Drone footage, 360 tours, interviews with tenants already operating in the park |
| Site visit and negotiation | Visits the park and works with the sales team | A CRM that tracks the whole buying group, step-by-step email follow-up |
What an industrial park website should publish
Not every number belongs on a public page; rent, for example, may change from deal to deal. But an up-to-date technical data sheet, downloadable in several languages, is what site selectors need from the very first screening. Asking for a company email in exchange for the download is also the most natural way to learn which companies are interested, so they can be followed up through a CRM over a long sales cycle.
Measuring industrial park marketing
The number of form submissions says little on its own. Adtek tracks qualified inquiries (industry, land size and timing that fit the available land, confirmed by a follow-up call), spec sheet downloads, site visits and the source of every inquiry by channel, language and country. The definition of a qualified lead is agreed in writing with the developer's sales team before any ads go live.
The full analysis of channels, content and the three-park example is in our article on digital marketing for industrial real estate in Vietnam. To discuss your project, use the form on this page or our contact page.