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A steady flow of qualified leads
Many businesses get cheap leads that sales cannot reach or that have no real need. Adtek measures lead quality from the start, not just the count.
When to use this service
B2B, real estate, education, finance and high-value services, where customers need advice before they buy.
What Adtek does
Run search and display ads (Google Ads, Facebook, LinkedIn, Zalo), write content and optimize SEO for organic leads, and build landing pages and forms.
Connect forms to your CRM or the sales team’s sheet, agree on what a qualified lead is, and send the outcome back to the ad platforms for optimization.
Cheap leads the sales team can't reach
Campaigns optimized for cost per lead often bring in plenty of forms, but with wrong phone numbers, no real need, or people who forgot they signed up. The sales team wastes time filtering, and the real cost per contract goes up.
Adtek measures lead quality from the start and optimizes ads for cost per qualified lead, not raw lead volume.
Get a consultation
Four steps to a steady flow of leads
Agree on what a qualified lead is before spending, then measure every channel against those criteria.
Profile
Agree with the sales team on what a qualified lead is: industry, size, need, budget, timing.
Landing page
Build landing pages and forms for each customer group, ask only what is needed, and set up conversion tracking before ads go live.
Advertising
Run Google Ads, Facebook, TikTok, LinkedIn and Zalo; read results by cost per qualified lead, not cost per lead.
Nurture
Connect the CRM, prioritize fast follow-up on high-intent leads, and nurture leads that are not ready yet with content and retargeting.
Optimize for qualified leads, not lead count
A low cost per lead is not necessarily good; what matters is how many leads become customers.
Optimize for cost per lead (CPL)
Ads are optimized for the most forms at the lowest price, and reporting stops at lead count.
Pros
- Lead volume grows fast at a low cost per lead
Cons
- A high share of leads with wrong details or no real need
- The sales team is overloaded with filtering
Optimize for qualified leads (CPQL)
The sales team marks each lead as qualified or not, and the results are fed back to the ad platforms for optimization.
Pros
- Budget flows to the lead sources that close contracts
Cons
- The sales team needs to update contact outcomes regularly
Three funnel stages, one goal
Each stage has its own message and metrics, all aimed at qualified leads for the sales team.
Reach
Put the offer in front of the right prospects.
- Facebook, Google and TikTok ads by interests and lookalike audiences
- Creatives tied to a concrete invitation: event, webinar, consultation, offer
- Targeting by customer group and decision maker
Nurture
Answer what prospects need to know before sharing their details.
- Content on the product, pricing and process
- Traffic to landing pages or native lead forms
- Leads handed to the CRM or Zalo for follow-up
Convert
Move prospects who are considering to get in touch.
- Behavior-based retargeting: page visits, downloads, video views
- Trial invitations such as a free class or consultation
- Fast follow-up on high-intent leads
Channels and tools
Channels are chosen by where target customers research and make decisions.
Measured by qualified leads
Reports reconcile leads with the sales team's contact outcomes, not just lead counts on ad platforms.
Reconciliation with sales
- Qualified and unqualified leads, with reasons
- Contact rate
- Lead-to-contract rate
Reporting and optimization
- Cost per lead and per qualified lead by channel
- Budget moved to quality lead sources
- A shared dashboard for both sides
What businesses often ask about lead generation
How much does a lead cost?
Adtek does not promise a fixed cost per lead before reviewing the data. Targets are set after a discovery session, based on the business's close rate and contract value.
What counts as a qualified lead?
Both sides agree up front on industry, size, need, budget and purchase timing. The sales team marks each lead against these criteria after contacting it.
What if we don't have a CRM yet?
You can start with a shared spreadsheet where leads arrive automatically and the sales team updates contact outcomes. As lead volume grows, moving to a CRM is recommended.
Which industries is this service for?
B2B companies, real estate, education, finance and high-value services, where customers need advice before buying.
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