Blog

A 120-minute live selling script for TikTok Shop and Shopee Live, five team roles, KPIs to check every 15 minutes, and a worked P&L showing break-even GMV and break-even ROAS for LIVE GMV Max.

Law 91/2025/QH15 and Decree 356 took effect on January 1, 2026, and Decree 330 has added fines since August 19, 2026. What marketers in Vietnam must change in lead forms, lead sharing, telesales, ZNS and remarketing, with sample consent wording and a checklist.

An ecommerce app is judged on first-order CPA and repeat purchases, not installs. When a brand app is worth it next to marketplace stores, a payback sheet in VND, deep links, voucher fraud rules and how to split UA from retargeting in the 9.9 to 12.12 season.

For a banking, e-wallet or fintech app in Vietnam, an install is only step 1: money comes after eKYC and the first transaction. How to set CPA by event, which State Bank rules shape the funnel, and how to stop referral and install fraud.

Game UA in Vietnam pays off only if the D7 numbers say so. Retention benchmarks, a payback sheet in VND, channels, playable ads specs and what Decree 147/2024 requires of every game ad.