App Marketing

Case study: what is behind PUBG’s success?

July 19, 2022

Tin Le

How PUBG grew from a small Bluehole project into a global hit: the player insights, influencer and OOH campaigns, and results behind its marketing, read through the flywheel model.

App marketing KPIs in 2026: the 7 core metrics you need to know

November 02, 2021

Tin Le

Seven app marketing KPIs cover cost, retention and payback in 2026. Here is how to calculate each one, which benchmarks to trust and how Apple's AdAttributionKit changes the way iOS numbers should be read.

App launch checklist for the App Store and Google Play (2026)

July 02, 2021

Tin Le

Most of the work behind a successful app launch has to be done 3 to 4 weeks before release. This checklist covers store listings, Vietnamese ASO, review rules for 2026, a 30-day plan and the metrics to watch after launch.

App marketing strategy for 2026: 9 methods marketers should know

July 02, 2021

Tin Le

Installs are flat and the money is in users who stay. Here are 9 app marketing methods across pre-launch, acquisition, retention and re-engagement, with how to measure each.