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Performance Advertising

Google AI Max for Search: should you turn it on, and how to keep it in check

Google AI Max for Search: should you turn it on, and how to keep it in check

October 30, 2026
Tin Le
Which Search campaigns Google has already upgraded to AI Max, when the feature is worth turning on, and the 8 controls, experiment steps and checklist that keep it in check.
ChatGPT Ads in Vietnam: which industries should test now and which should wait

ChatGPT Ads in Vietnam: which industries should test now and which should wait

October 26, 2026
Tin Le
ChatGPT Ads opened in Vietnam on September 23, 2026. Based on OpenAI's ad policies, here is which industries should test now, which should wait, what it costs and how to run a 14-day test.
Meta ads in 2026: Andromeda, Advantage+ and creative strategy

Meta ads in 2026: Andromeda, Advantage+ and creative strategy

October 15, 2026
Tin Le
Meta Andromeda now decides which ads reach the auction, so account structure, creative variety and conversion signals matter more than targeting. Here is how to adapt your Meta ads in 2026.
6 TikTok ads tips for 2026: creative, Spark Ads and Smart+

6 TikTok ads tips for 2026: creative, Spark Ads and Smart+

December 05, 2021
Tin Le
Six TikTok ads tips from 2021, checked against 2026 platform rules, Vietnam's new advertising law and the shift to Smart+ and GMV Max automation.
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Recent Posts
Vietnam e-commerce law 2026: new rules for livestreaming, KOLs, KOCs and affiliates
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