E-commerce

Vietnam e-commerce law 2026: new rules for livestreaming, KOLs, KOCs and affiliates

October 29, 2026

Tin Le

Law 122/2025/QH15 took effect on July 1, 2026 and splits livestream responsibility among platforms, sellers and livestreamers, with electronic verification from January 1, 2027. What brands must send KOCs before a session, influencer fines of up to VND 100 million, and a checklist.

Live selling on TikTok Shop and Shopee Live in Vietnam: a 120-minute script, KPIs and break-even GMV

October 23, 2026

Tin Le

A 120-minute live selling script for TikTok Shop and Shopee Live, five team roles, KPIs to check every 15 minutes, and a worked P&L showing break-even GMV and break-even ROAS for LIVE GMV Max.

TikTok Shop vs Shopee in 2026: channel strategy and budget allocation in Vietnam

October 20, 2026

Tin Le

TikTok Shop creates demand through video and KOCs while Shopee captures it through search and mega sales. Here is how to split roles and budget in 2026.

Retail media in Vietnam: how Shopee Ads and TikTok GMV Max work

October 19, 2026

Tin Le

How Shopee Ads and TikTok Shop's GMV Max charge sellers, why marketplace ROAS is not profit, and how to calculate break-even ROAS after 2026 fees before 11.11.

11.11 sale plan: a 30-day checklist for Shopee, TikTok Shop and 12.12

October 13, 2026

Tin Le

With marketplace fees at 6% and Vietnam's e-commerce market down to two big players, an 11.11 sale plan has to start from the breakeven discount. This 30-day checklist covers Shopee, TikTok Shop and the run into 12.12.