Data and Measurement

What do experts say about CDPs in the Vietnamese market?

July 12, 2022

Tin Le

What a customer data platform does, how the CDP industry looked in early 2022, and what Vietnamese founders and data leaders say about putting CDPs to work in local businesses.

Everything about CDPs: customer data in the age of digital transformation

July 12, 2022

Tin Le

A practical guide to customer data platforms: what a CDP does, the main types, CDP vs DMP vs CRM, and how to tell whether your business is ready for one.

Customer relationship management and CRM systems

May 07, 2022

Tin Le

What customer relationship management is, what a CRM system actually does for sales, marketing and service teams, and how to choose between B2B, B2C, cloud, on-premises and hybrid CRM.

Marketing analytics as cookies grow less reliable

May 07, 2022

Tin Le

Chrome kept third-party cookies, but Safari, cookie banners, ad blockers and offline purchases still leave holes in marketing analytics. Here is how to estimate what you are missing, a six-step playbook and a task list for your dev team.

Multi-touch attribution: how to use it correctly in 2026

December 05, 2021

Tin Le

Multi-touch attribution still helps, but since ATT, GA4's 2023 model cuts and the rise of Meridian it is one of three measurement tools. Here is which model fits which Vietnamese business.