Case study

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Shopee CRM case study 2026: how sellers keep customers when the data stays on the marketplace

July 22, 2022

Tin Le

Shopee has hidden buyer names, phone numbers and addresses since July 2024, and Vietnam's data protection law took effect in 2026. Here is how sellers can still run CRM with the tools the marketplace allows.

Case study: Có gì đằng sau sự thành công của PUBG? (hình 5)

Case study: what is behind PUBG’s success?

July 19, 2022

Tin Le

How PUBG grew from a small Bluehole project into a global hit: the player insights, influencer and OOH campaigns, and results behind its marketing, read through the flywheel model.

Case Study: Có gì hay giữa các chiến dịch của Gojek, Baemin và Grabfood?

Case study: what can we learn from the campaigns of Gojek, BAEMIN and GrabFood?

June 01, 2022

Tin Le

BAEMIN and Gojek have both left Vietnam, but their campaigns, and GrabFood's, still hold lessons. A look back at the standout food delivery marketing work of 2018 to 2022.

Shopee CRM case study 2026: how sellers keep customers when the data stays on the marketplace

Case study: what is behind PUBG’s success?

Case study: what can we learn from the campaigns of Gojek, BAEMIN and GrabFood?

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