Digital Marketing

TikTok Shop vs Shopee in 2026: channel strategy and budget allocation in Vietnam

October 20, 2026

Tin Le

TikTok Shop creates demand through video and KOCs while Shopee captures it through search and mega sales. Here is how to split roles and budget in 2026.

Retail media in Vietnam: how Shopee Ads and TikTok GMV Max work

October 19, 2026

Tin Le

How Shopee Ads and TikTok Shop's GMV Max charge sellers, why marketplace ROAS is not profit, and how to calculate break-even ROAS after 2026 fees before 11.11.

Meta ads in 2026: Andromeda, Advantage+ and creative strategy

October 15, 2026

Tin Le

Meta Andromeda now decides which ads reach the auction, so account structure, creative variety and conversion signals matter more than targeting. Here is how to adapt your Meta ads in 2026.

11.11 sale plan: a 30-day checklist for Shopee, TikTok Shop and 12.12

October 13, 2026

Tin Le

With marketplace fees at 6% and Vietnam's e-commerce market down to two big players, an 11.11 sale plan has to start from the breakeven discount. This 30-day checklist covers Shopee, TikTok Shop and the run into 12.12.

Digital marketing strategy for industrial real estate: attracting FDI investors through digital channels

October 06, 2026

Tin Le

Foreign investors shortlist industrial parks online long before they call a developer. This guide covers the data they need, the channels that work in each source market and how to measure results beyond lead count.