Shopee has hidden buyer names, phone numbers and addresses since July 2024, and Vietnam's data protection law took effect in 2026. Here is how sellers can still run CRM with the tools the marketplace allows.
How Amazon's Virtuous Cycle and Starbucks's Digital Flywheel work, and what sellers can borrow from them: customer experience, SEO, product analysis and reputation.
What customer relationship management is, what a CRM system actually does for sales, marketing and service teams, and how to choose between B2B, B2C, cloud, on-premises and hybrid CRM.