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Campaign Marketing

Case Study: Có gì hay giữa các chiến dịch của Gojek, Baemin và Grabfood?

Case study: what can we learn from the campaigns of Gojek, BAEMIN and GrabFood?

June 01, 2022
Tin Le
BAEMIN and Gojek have both left Vietnam, but their campaigns, and GrabFood's, still hold lessons. A look back at the standout food delivery marketing work of 2018 to 2022.
Các định dạng quảng cáo dọc trên TikTok: Brand Takeover, TopView, In-Feed, Hashtag Challenge và Effect

6 TikTok ads tips for 2026: creative, Spark Ads and Smart+

December 05, 2021
Tin Le
Six TikTok ads tips from 2021, checked against 2026 platform rules, Vietnam's new advertising law and the shift to Smart+ and GMV Max automation.
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