Growth Strategy

In short: what is flywheel marketing?

June 27, 2022

Tin Le

Flywheel marketing treats satisfied customers as the energy that drives growth. This guide covers the model's three stages, how it differs from the funnel and three steps to make the switch.

Funnel to flywheel: is flywheel marketing the new trend?

June 21, 2022

Tin Le

The flywheel model was put forward as an argument against the sales funnel. Here are five steps to use flywheel marketing for a better customer experience, with stages, metrics and CRO test ideas.

Case study: what can we learn from the campaigns of Gojek, BAEMIN and GrabFood?

June 01, 2022

Tin Le

BAEMIN and Gojek have both left Vietnam, but their campaigns, and GrabFood's, still hold lessons. A look back at the standout food delivery marketing work of 2018 to 2022.

What is growth marketing? The growth strategy no business can afford to skip

April 21, 2022

Tin Le

Growth marketing means finding where customers leak out before spending more to bring new ones in. Here is how to use the AARRR model, choose a North Star Metric and run a weekly experiment, with a worked example for an online coffee brand.

The 4 pillars of successful digital transformation (2026 update)

March 18, 2022

Tin Le

Only 48% of digital initiatives hit their business targets, according to Gartner. This guide splits digital transformation into the four HBR pillars, updates them with 2026 AI data and applies them to a marketing department.