Growth Strategy

Generative AI in marketing: tools, real examples and standout case studies

May 31, 2026

Uyên Mạc

How generative AI in marketing works in practice: market data, a 7-step rollout plan, five common tools and case studies from Bayer, Sage Publishing, Buzz Radar, Envidual and 24Sales.

AI marketing case studies 2026: real campaigns that delivered strong ROI

May 30, 2026

Uyên Mạc

Twelve AI marketing case studies from Domino’s (2014) to Hettich (2024), with the results each brand published. The common thread is a working system around AI, not the newest model.

AI in fashion marketing: a practical playbook for fashion brands in Vietnam (with case studies)

May 24, 2026

Tin Le

A practical guide to AI in fashion marketing for brands selling in Vietnam: which tasks to hand to AI, three levels of AI model imagery, a worked TikTok Shop creative example and the 2026 AI labeling rules.

Marketing trends 2026: AI is the default, so brand voice and people make the difference

May 23, 2026

Tin Le

Marketing trends 2026, cross-checked across HubSpot, Pew, Google and DataReportal: why brand voice and human judgment matter more once every competitor uses AI, with a step-by-step brand voice example for brands selling in Vietnam.

State of AI in marketing: 6 insights from 2025 and 2026 surveys

May 17, 2026

Tin Le

Six surveys from 2025 and 2026 show AI is now routine in marketing but still hard to tie to revenue. Here is what the data says, what it means in Vietnam, and a 30-day plan.