AIO is the work of getting your brand cited and described correctly in AI answers from Google AI Overviews, ChatGPT and Perplexity. Here is what the research says and a 7-step process to start.
A Duda dataset of 68.9 million AI crawler visits across 858,457 websites shows who crawls the web, why, and which website signals go along with more AI crawling.
How generative AI in marketing works in practice: market data, a 7-step rollout plan, five common tools and case studies from Bayer, Sage Publishing, Buzz Radar, Envidual and 24Sales.
Twelve AI marketing case studies from Domino’s (2014) to Hettich (2024), with the results each brand published. The common thread is a working system around AI, not the newest model.
A summary of The Business of Fashion case study on how fashion and beauty brands such as Goop, Zalando, The RealReal and Beekman 1802 put AI to work across the marketing funnel without losing the human touch.