Digital Marketing

In short: what is flywheel marketing?

June 27, 2022

Tin Le

Flywheel marketing treats satisfied customers as the energy that drives growth. This guide covers the model's three stages, how it differs from the funnel and three steps to make the switch.

Làm thế nào để biến phễu bán hàng (Funnel) thành Flywheel?

Funnel to flywheel: is flywheel marketing the new trend?

June 21, 2022

Tin Le

The flywheel model was put forward as an argument against the sales funnel. Here are five steps to use flywheel marketing for a better customer experience, with stages, metrics and CRO test ideas.

Marketing analytics trong thế giới không còn cookie

Marketing analytics when cookies can’t be trusted: why server-side tracking matters

May 07, 2022

Tin Le

Chrome kept third-party cookies, yet Safari, Firefox and ad blockers still leave holes in analytics data. Here are three common analysis errors and how server-side tracking cuts the data you lose.

Bảng so sánh 4 trụ cột chuyển đổi số: nội dung, lợi ích, năng lực cần có, lãnh đạo bảo trợ và KPI

The 4 pillars of successful digital transformation (2026 update)

March 18, 2022

Tin Le

Only 48% of digital initiatives hit their business targets, according to Gartner. This guide splits digital transformation into the four HBR pillars, updates them with 2026 AI data and applies them to a marketing department.

Minh họa hành trình người dùng qua Facebook, Google, remarketing đến mua hàng

Multi-touch attribution: how to use it correctly in 2026

December 05, 2021

Tin Le

Multi-touch attribution still helps, but since ATT, GA4's 2023 model cuts and the rise of Meridian it is one of three measurement tools. Here is which model fits which Vietnamese business.