Digital Marketing

Các chuyên gia nói gì về CDPs tại thị trường Việt Nam?

What do experts say about CDPs in the Vietnamese market?

July 12, 2022

Tin Le

What a customer data platform does, how the CDP industry looked in early 2022, and what Vietnamese founders and data leaders say about putting CDPs to work in local businesses.

Everything about CDPs: customer data in the age of digital transformation

July 12, 2022

Tin Le

A practical guide to customer data platforms: what a CDP does, the main types, CDP vs DMP vs CRM, and how to tell whether your business is ready for one.

Case Study: Slack – Ứng dụng kinh doanh tăng trưởng nhanh nhất trong lịch sử (Phần 2)

Slack case study: the fastest-growing business app in history (Part 2)

July 07, 2022

Tin Le

Part 2 of our Slack case study covers its freemium offer, the four fits behind $100 million in ARR, its acquisitions and how it future-proofed the brand.

Case Study: Slack - Ứng dụng kinh doanh tăng trưởng nhanh nhất trong lịch sử (Phần 1)

Case study: Slack, the fastest-growing business app in history (Part 1)

July 07, 2022

Tin Le

How Slack grew from the ashes of Glitch into the fastest-growing business app in history: the preview launch, the Wall of Love, its brand and its focus on customer experience.

Case Study: Amazon và Starbucks đã áp dụng Flywheel Marketing thành công như thế nào?

Case study: how Amazon and Starbucks made flywheel marketing work

June 28, 2022

Tin Le

How Amazon's Virtuous Cycle and Starbucks's Digital Flywheel work, and what sellers can borrow from them: customer experience, SEO, product analysis and reputation.