Growth Marketing

Everything you need to know about data-driven marketing

July 26, 2022

Tin Le

Data-driven marketing turns customer data into decisions about targeting, content and budget. This guide covers how it works, its benefits and challenges, five examples and how to prepare your business.

Xu hướng tận dụng data driven của doanh nghiệp năm 2025

7 characteristics of the data-driven enterprise: McKinsey’s 2025 forecast revisited

July 23, 2022

Tin Le

In 2022 McKinsey described 7 characteristics of the data-driven enterprise of 2025. Here is each one, what the reality was in 2022, and how to get started.

4 chiến lược D2C doanh nghiệp có thể áp dụng để dẫn đầu trong ngành

4 D2C strategies businesses can use to lead their industry

July 19, 2022

Tin Le

Four D2C strategies for brands selling direct to consumers: lead generation and nurturing, email, influencers and branded content, and SEO.

Các chuyên gia nói gì về CDPs tại thị trường Việt Nam?

What do experts say about CDPs in the Vietnamese market?

July 12, 2022

Tin Le

What a customer data platform does, how the CDP industry looked in early 2022, and what Vietnamese founders and data leaders say about putting CDPs to work in local businesses.

Everything about CDPs: customer data in the age of digital transformation

July 12, 2022

Tin Le

A practical guide to customer data platforms: what a CDP does, the main types, CDP vs DMP vs CRM, and how to tell whether your business is ready for one.