Growth Marketing

Growth Marketing: The Basics No Business Can Afford to Skip

April 21, 2022

Tin Le

What growth marketing is, how it differs from growth hacking and traditional marketing, and how to apply it across the five AARRR stages, with case studies from Slack, IBM, Spotify, Airbnb and HubSpot.

Sơ đồ 4 bước: chạy chiến dịch, chia ngẫu nhiên người dùng, quan sát tỷ lệ chuyển đổi, tính tác động

Incrementality testing: what marketers need to know in 2026

November 05, 2021

Tin Le

Incrementality testing measures the results that happen only because of your ads. Here is how to calculate lift, use Meta and Google Conversion Lift, and design a first test on a mid-size budget.

Biểu đồ tỷ lệ chuyển đổi trung vị trên trang App Store theo danh mục app

App marketing KPIs in 2026: the 7 core metrics you need to know

November 02, 2021

Tin Le

Seven app marketing KPIs cover cost, retention and payback in 2026. Here is how to calculate each one, which benchmarks to trust and how Apple's AdAttributionKit changes the way iOS numbers should be read.

Giao diện báo cáo tổng quan thu hút người dùng: lượt cài đặt, lượt nhấp, doanh thu và người dùng trung thành theo nguồn

Marketing and product analytics: why combine them and how to connect the data in 2026

August 08, 2021

Tin Le

Marketing analytics shows where customers come from; product analytics shows what they do next. Here is how to join the two through one user ID with GA4, BigQuery and a warehouse.

Điện thoại hiển thị biểu tượng tải ứng dụng trên Google Play và App Store

App launch checklist for the App Store and Google Play (2026)

July 02, 2021

Tin Le

Most of the work behind a successful app launch has to be done 3 to 4 weeks before release. This checklist covers store listings, Vietnamese ASO, review rules for 2026, a 30-day plan and the metrics to watch after launch.