Growth Marketing

Case Study: Slack – Ứng dụng kinh doanh tăng trưởng nhanh nhất trong lịch sử (Phần 2)

Slack case study: the fastest-growing business app in history (Part 2)

July 07, 2022

Tin Le

Part 2 of our Slack case study covers its freemium offer, the four fits behind $100 million in ARR, its acquisitions and how it future-proofed the brand.

Case Study: Slack - Ứng dụng kinh doanh tăng trưởng nhanh nhất trong lịch sử (Phần 1)

Case study: Slack, the fastest-growing business app in history (Part 1)

July 07, 2022

Tin Le

How Slack grew from the ashes of Glitch into the fastest-growing business app in history: the preview launch, the Wall of Love, its brand and its focus on customer experience.

Case Study: Amazon và Starbucks đã áp dụng Flywheel Marketing thành công như thế nào?

Case study: how Amazon and Starbucks made flywheel marketing work

June 28, 2022

Tin Le

How Amazon's Virtuous Cycle and Starbucks's Digital Flywheel work, and what sellers can borrow from them: customer experience, SEO, product analysis and reputation.

In short: what is flywheel marketing?

June 27, 2022

Tin Le

Flywheel marketing treats satisfied customers as the energy that drives growth. This guide covers the model's three stages, how it differs from the funnel and three steps to make the switch.

Làm thế nào để biến phễu bán hàng (Funnel) thành Flywheel?

Funnel to flywheel: is flywheel marketing the new trend?

June 21, 2022

Tin Le

The flywheel model was put forward as an argument against the sales funnel. Here are five steps to use flywheel marketing for a better customer experience, with stages, metrics and CRO test ideas.