Growth Marketing

Ứng dụng Generative AI trong Marketing: Công cụ hỗ trợ, ví dụ thực tế và case study đột phá

Generative AI in marketing: tools, real examples and standout case studies

May 31, 2026

Uyen Mac

How generative AI in marketing works in practice: market data, a 7-step rollout plan, five common tools and case studies from Bayer, Sage Publishing, Buzz Radar, Envidual and 24Sales.

AI Marketing Case Studies 2026: Khám phá chiến dịch thực tế mang lại ROI vượt trội

AI marketing case studies 2026: real campaigns that delivered strong ROI

May 30, 2026

Uyen Mac

Twelve AI marketing case studies from Domino’s (2014) to Hettich (2024), with the results each brand published. The common thread is a working system around AI, not the newest model.

Case Study: Cẩm nang ứng dụng AI dành cho marketer ngành thời trang

Case study: an AI playbook for fashion and beauty marketers

May 24, 2026

Uyen Mac

A summary of The Business of Fashion case study on how fashion and beauty brands such as Goop, Zalando, The RealReal and Beekman 1802 put AI to work across the marketing funnel without losing the human touch.

Toàn cảnh bức tranh Marketing: Thành công trong thời đại AI đến từ tiếng nói riêng của thương hiệu và sự tham gia của con

The marketing picture in 2026: success in the AI era comes from a distinct brand voice and human involvement

May 23, 2026

Uyen Mac

Key findings from HubSpot's State of Marketing 2026, a survey of 1,505 marketers: why brand identity, human creativity and personalization matter more as AI takes over content production.

Toàn cảnh AI marketing: 6 góc nhìn mới từ chuyên gia đầu ngành

State of AI in marketing: 6 new insights from senior marketing leaders

May 17, 2026

Uyen Mac

Search Engine Journal surveyed 155 US marketing leaders in mid-2025. Here are six findings on which AI tools they use, where AI helps, and what still worries them.