Blog

Mobile game advertising in Vietnam: game UA, metrics, channels and the law

October 22, 2026

Tin Le

Game UA in Vietnam pays off only if the D7 numbers say so. Retention benchmarks, a payback sheet in VND, channels, playable ads specs and what Decree 147/2024 requires of every game ad.

ATT on iOS in 2026: how to ask for tracking permission within Apple’s rules

October 21, 2026

Tin Le

Which ATT pre-prompt designs Apple allows and which get an app rejected, how to write the purpose string, and a checklist to run before you submit.

TikTok Shop vs Shopee in 2026: channel strategy and budget allocation in Vietnam

October 20, 2026

Tin Le

TikTok Shop creates demand through video and KOCs while Shopee captures it through search and mega sales. Here is how to split roles and budget in 2026.

Retail media in Vietnam: how Shopee Ads and TikTok GMV Max work

October 19, 2026

Tin Le

How Shopee Ads and TikTok Shop's GMV Max charge sellers, why marketplace ROAS is not profit, and how to calculate break-even ROAS after 2026 fees before 11.11.

Meta ads in 2026: Andromeda, Advantage+ and creative strategy

October 15, 2026

Tin Le

Meta Andromeda now decides which ads reach the auction, so account structure, creative variety and conversion signals matter more than targeting. Here is how to adapt your Meta ads in 2026.