Blog

The 4 pillars of successful digital transformation (2026 update)

March 18, 2022

Tin Le

Only 48% of digital initiatives hit their business targets, according to Gartner. This guide splits digital transformation into the four HBR pillars, updates them with 2026 AI data and applies them to a marketing department.

6 TikTok ads tips for 2026: creative, Spark Ads and Smart+

December 05, 2021

Tin Le

Six TikTok ads tips from 2021, checked against 2026 platform rules, Vietnam's new advertising law and the shift to Smart+ and GMV Max automation.

Multi-touch attribution: how to use it correctly in 2026

December 05, 2021

Tin Le

Multi-touch attribution still helps, but since ATT, GA4's 2023 model cuts and the rise of Meridian it is one of three measurement tools. Here is which model fits which Vietnamese business.

Incrementality testing: what marketers need to know in 2026

November 05, 2021

Tin Le

Incrementality testing measures the results that happen only because of your ads. Here is how to calculate lift, use Meta and Google Conversion Lift, and design a first test on a mid-size budget.

App marketing KPIs in 2026: the 7 core metrics you need to know

November 02, 2021

Tin Le

Seven app marketing KPIs cover cost, retention and payback in 2026. Here is how to calculate each one, which benchmarks to trust and how Apple's AdAttributionKit changes the way iOS numbers should be read.