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Marketing analytics shows where customers come from; product analytics shows what they do next. Here is how to join the two through one user ID with GA4, BigQuery and a warehouse.

Installs are flat and the money is in users who stay. Here are 9 app marketing methods across pre-launch, acquisition, retention and re-engagement, with how to measure each.

Most of the work behind a successful app launch has to be done 3 to 4 weeks before release. This checklist covers store listings, Vietnamese ASO, review rules for 2026, a 30-day plan and the metrics to watch after launch.