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AI marketing case studies 2026: real campaigns that delivered strong ROI

May 30, 2026

Uyên Mạc

Twelve AI marketing case studies from Domino’s (2014) to Hettich (2024), with the results each brand published. The common thread is a working system around AI, not the newest model.

Case study: an AI playbook for fashion and beauty marketers

May 24, 2026

Uyên Mạc

A summary of The Business of Fashion case study on how fashion and beauty brands such as Goop, Zalando, The RealReal and Beekman 1802 put AI to work across the marketing funnel without losing the human touch.

The marketing picture in 2026: success in the AI era comes from a distinct brand voice and human involvement

May 23, 2026

Uyên Mạc

Key findings from HubSpot's State of Marketing 2026, a survey of 1,505 marketers: why brand identity, human creativity and personalization matter more as AI takes over content production.

State of AI in marketing: 6 new insights from senior marketing leaders

May 17, 2026

Uyên Mạc

Search Engine Journal surveyed 155 US marketing leaders in mid-2025. Here are six findings on which AI tools they use, where AI helps, and what still worries them.

24 ways to use AI to improve your SEO

May 16, 2026

Uyên Mạc

There are more AI SEO tools than anyone can test. These 24 uses, from Moz AI intent analysis to LinkBERT and Respona, are the ones SEO practitioners actually put to work.