Blog

Funnel to flywheel: is flywheel marketing the new trend?

June 21, 2022

Tin Le

The flywheel model was put forward as an argument against the sales funnel. Here are five steps to use flywheel marketing for a better customer experience, with stages, metrics and CRO test ideas.

Case study: what can we learn from the campaigns of Gojek, BAEMIN and GrabFood?

June 01, 2022

Tin Le

BAEMIN and Gojek have both left Vietnam, but their campaigns, and GrabFood's, still hold lessons. A look back at the standout food delivery marketing work of 2018 to 2022.

Customer relationship management and CRM systems

May 07, 2022

Tin Le

What customer relationship management is, what a CRM system actually does for sales, marketing and service teams, and how to choose between B2B, B2C, cloud, on-premises and hybrid CRM.

Marketing analytics when cookies can’t be trusted: why server-side tracking matters

May 07, 2022

Tin Le

Chrome kept third-party cookies, yet Safari, Firefox and ad blockers still leave holes in analytics data. Here are three common analysis errors and how server-side tracking cuts the data you lose.

Growth Marketing: The Basics No Business Can Afford to Skip

April 21, 2022

Tin Le

What growth marketing is, how it differs from growth hacking and traditional marketing, and how to apply it across the five AARRR stages, with case studies from Slack, IBM, Spotify, Airbnb and HubSpot.