Blog

Everything about CDPs: customer data in the age of digital transformation

July 12, 2022

Tin Le

A practical guide to customer data platforms: what a CDP does, the main types, CDP vs DMP vs CRM, and how to tell whether your business is ready for one.

Slack case study: the fastest-growing business app in history (Part 2)

July 07, 2022

Tin Le

Part 2 of our Slack case study covers its freemium offer, the four fits behind $100 million in ARR, its acquisitions and how it future-proofed the brand.

Case study: Slack, the fastest-growing business app in history (Part 1)

July 07, 2022

Tin Le

How Slack grew from the ashes of Glitch into the fastest-growing business app in history: the preview launch, the Wall of Love, its brand and its focus on customer experience.

Case study: how Amazon and Starbucks made flywheel marketing work

June 28, 2022

Tin Le

How Amazon's Virtuous Cycle and Starbucks's Digital Flywheel work, and what sellers can borrow from them: customer experience, SEO, product analysis and reputation.

In short: what is flywheel marketing?

June 27, 2022

Tin Le

Flywheel marketing treats satisfied customers as the energy that drives growth. This guide covers the model's three stages, how it differs from the funnel and three steps to make the switch.