Blog
AI in SEO and content marketing: ally or hidden rival?
AI writes faster than most bloggers, but Google still rewards content with real expertise and a point of view. Here are 19+ ways to use AI in SEO and content marketing, plus prompts for linkable assets.
Content is no longer king in the age of AI: a new take on content marketing
At INBOUND 2024, Neil Patel argued that content is no longer king. Here is his data on AI-made content and the framework he suggests for content that still performs.
How to optimize your entire marketing funnel with AI
AI has changed how people search, compare and decide. This guide covers how to rebuild each stage of the marketing funnel for AI and what skills your team needs to run it.
AI marketing: how it works, with real examples
What AI marketing does for a team, 9 ways to apply it, three brand examples and six tools with their current prices.
Everything you need to know about data-driven marketing
Data-driven marketing turns customer data into decisions about targeting, content and budget. This guide covers how it works, its benefits and challenges, five examples and how to prepare your business.
