Blog

7 characteristics of the data-driven enterprise: McKinsey’s 2025 forecast revisited

July 23, 2022

Tin Le

In 2022 McKinsey described 7 characteristics of the data-driven enterprise of 2025. Here is each one, what the reality was in 2022, and how to get started.

Shopee CRM case study 2026: how sellers keep customers when the data stays on the marketplace

July 22, 2022

Tin Le

Shopee has hidden buyer names, phone numbers and addresses since July 2024, and Vietnam's data protection law took effect in 2026. Here is how sellers can still run CRM with the tools the marketplace allows.

Case study: what is behind PUBG’s success?

July 19, 2022

Tin Le

How PUBG grew from a small Bluehole project into a global hit: the player insights, influencer and OOH campaigns, and results behind its marketing, read through the flywheel model.

4 D2C strategies businesses can use to lead their industry

July 19, 2022

Tin Le

Four D2C strategies for brands selling direct to consumers: lead generation and nurturing, email, influencers and branded content, and SEO.

What do experts say about CDPs in the Vietnamese market?

July 12, 2022

Tin Le

What a customer data platform does, how the CDP industry looked in early 2022, and what Vietnamese founders and data leaders say about putting CDPs to work in local businesses.