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Thuật ngữ marketing
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A
- Ad Exchange
- Ad fraud (gian lận quảng cáo)
- Ad injection
- Ad stacking
- ads.txt và app-ads.txt
- AEO (Answer Engine Optimization)
- Affiliate marketing
- Agentic AI trong marketing
- Agentic commerce
- AI Overviews
- App Store Optimization (ASO)
- App Tracking Transparency (ATT)
- Attribution Modeling
- Attribution window
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per User (ARPU)
- Brand Ambassador
B
C
- Churn rate
- Click farms
- Click flooding
- Click fraud
- Click hijacking
- Click injection
- Click redirection
- Click-through rate (CTR)
- Click-to-install time (CTIT)
- Co-Branding
- Conversions API (CAPI)
- Cookie stuffing
- CPM
- Creative fatigue
- CRM (Customer Relationship Management)
- Culture marketing
- Customer Acquisition Cost (CAC)
- Customer Data Platform (CDP)
- Customer journey (hành trình khách hàng)
- Customer segmentation (phân khúc khách hàng)
- Customer Service
- Marketing collateral
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